The SAGE Handbook of Digital Marketing
Annmarie Hanlon,Tracy L. Tuten
- 592 Seiten
- English
- ePUB (handyfreundlich)
- Über iOS und Android verfügbar
The SAGE Handbook of Digital Marketing
Annmarie Hanlon,Tracy L. Tuten
Über dieses Buch
Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike.This Handbookstrives to advance the study and understanding of this domain andprovides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing.
Part 1: Foundations of Digital Marketing
Part 2: Methodologies and Theories in Digital Marketing
Part 3: Channels and Platforms in Digital Marketing
Part 4: Tools, Tactics and Techniques in Digital Marketing
Part 5: Management and Metrics in Digital Marketing
Part 6: Ethical Issues in Digital Marketing