eBook - ePub

Hooked

Name: Hooked
ISBN: 9781118637654

How Leaders Connect, Engage and Inspire with Storytelling

Gabrielle Dolan,

Yamini Naidu,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Hooked

How Leaders Connect, Engage and Inspire with Storytelling

Gabrielle Dolan,

Yamini Naidu,

About this book

How to use storytelling to move people to action

In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business.

Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.

Offers proven advice on telling engaging, inspiring stories
Includes real-world examples and case studies of what to do and not to do
Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources

For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.

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Yes, you can access Hooked by Gabrielle Dolan,Yamini Naidu in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.