Beam, Straight Up
eBook - ePub

Beam, Straight Up

The Bold Story of the First Family of Bourbon

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Beam, Straight Up

The Bold Story of the First Family of Bourbon

About this book

An insider's look at the Jim Beam brand, from a 7th generation Master Distiller

Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.

  • Includes details of Fred Noe's life on the road, spreading the bourbon gospel
  • Describes Fred's journey to becoming the face of one of America's most iconic brands
  • Shares a simple primer on how bourbon is made
  • Offers cocktail and food recipes

For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.

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Information

Publisher
Wiley
Year
2012
Print ISBN
9781118378366
eBook ISBN
9781118438152
Edition
1
Topic
Negocios y empresa
Subtopic
Negocios en general

Table of contents

  1. Cover
  2. Contents
  3. Title
  4. Copyright
  5. Dedication
  6. Prologue
  7. Foreword
  8. Chapter 1: A Little History
  9. Chapter 2: A Kentucky Boyhood
  10. Chapter 3: Booker: Yes, Sir.
  11. Chapter 4: College Man
  12. Chapter 5: Starting Out
  13. Chapter 6: The Making of a Bourbon Ambassador
  14. Chapter 7: Road Warrior
  15. Chapter 8: The World Isn’t As Big As I Thought
  16. Chapter 9: Bourbon and Change
  17. Chapter 10: The Beam Way
  18. Chapter 11: Home
  19. Appendix
  20. Acknowledgments
  21. Supplemental Images
  22. Index

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Yes, you can access Beam, Straight Up by Fred Noe,Jim Kokoris in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Negocios en general. We have over 1.5 million books available in our catalogue for you to explore.