Encyclopedia of Gender in Media

Mary Kosut, Mary E. Kosut

• Publisher: SAGE Publications, Inc
• Year: 2012
• Print ISBN: 9781412990790
• eBook ISBN: 9781506338286
• Edition: 1
• Topic: Social Sciences
• Subtopic: Gender Studies
• Index: Social Sciences

The media strongly influences our everyday notions of gender roles and our concepts of gender identity. The Encyclopedia of Gender in Media critically examines the role of the media in enabling, facilitating, or challenging the social construction of gender in our society. The work addresses a variety of entertainment and news content in print and electronic media and explores the social construction of masculinity as well as femininity. In addition to representations of gender within the media, we also analyze gender issues related to media ownership and the media workforce. Despite an abundance of textbooks, anthologies, and university press monographs on the topic of gender in media, until now no comprehensive reference work has tackled this topic of perennial interest in student research and papers.

Features and benefits:

• 150 signed entries (each with Cross References and Further Readings) are organized in A-to-Z fashion to give students easy access to the full range of topics within gender in media.
• A thematic Reader?s Guide in the front matter groups related entries by broad topical or thematic areas to make it easy for users to find related entries at a glance, with themes including "Discrimination & Media Effects," "Media Modes," "New Media," "Media Portrayals & Representations," "Biographies," and more.
• In the electronic version, the Reader?s Guide combines with a detailed Index and the Cross References to provide users with robust search-and browse capacities.
• A Chronology in the back matter helps students put individual events into broader historical context.
• A Glossary provides students with concise definitions to key terms in the field.
• A Resource Guide to classic books, journals, and web sites (along with the Further Readings accompanying each entry) helps guide students to further resources for their research journeys.
• An Appendix provides users with a number of reports related to gender in media.

Index

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Note: Entry titles and their page numbers are in bold type.

AAUW (American Association of University Women), 386

ABC (American Broadcasting Company), 34, 198, 251–253

Abelson, Robert P., 39–40

Abortion, 107, 131

Absolut Vodka, 52, 193

Ace, Goodman, 304

Ace, Jane, 304

Action heroes. See Heroes: action and super heroes

Active audience theory, 11, 217, 271–272

Activism. See Social and political activism

Adbusters Media Foundation, 52, 193–194

Addiction, 201, 279

Adkins, Trace, 247

Adorno, Theodor, 44–45, 287–288

The Adventure of Ozzie and Harriet (TV), 135, 338

Advertising, 1–3

culture jamming and, 52, 193–194

Douglas on pseudofeminism and, 70

Jhally on, 184–185

Kilbourne’s critiques of, 188–189

male embodiment and, 143

male gaze and, 195–196

Marxist critique of, 24

media consolidation and, 207

media convergence and, 209

media globalization and, 213

mediation and, 224

metrosexual male and, 138

Ms. magazine and, 440

pornification and, 274

sexism and, 329, 330–331

social comparison theory and, 345, 346

subliminal, 322

textual analysis and, 388–389

viral, xxx, 419–421

Williamson’s Decoding Advertisements, 176

on YouTube, 450

See also Marketing

Advisory Committee on Diversity for Communications in the Digital Age, 89–90

Aerosmith, 249

Affirmative action, 3–6

backlash against, 5–6

defined, 3

feminist movement and, 4

gains for newswomen, 5

newswomen during WWII and, 3–4

Nixon administration and, 4–5

workplace discrimination, ingrained, 3

Afghan Star (TV), ...

Table of contents

• Cover Page
• Title Page
• Copyright
• Contents
• List of Entries
• Reader’s Guide
• About the Editor
• List of Contributors
• Introduction
• Chronology
• A
• B
• C
• D
• E
• F
• G
• H
• I
• J
• K
• L
• M
• N
• O
• P
• Q
• R
• S
• T
• V
• W
• Y
• Glossary
• Resource Guide
• Appendix
• Index