Keep Your Donors
eBook - ePub

Keep Your Donors

The Guide to Better Communications & Stronger Relationships

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Keep Your Donors

The Guide to Better Communications & Stronger Relationships

About this book

Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.

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Information

Publisher
Wiley
Year
2011
Print ISBN
9780470080399
9780470080399
eBook ISBN
9781118044865
Topic
Business
Subtopic
Nonprofit Organizations & Charities
Index
Business

Table of contents

  1. Praise
  2. Title Page
  3. Copyright Page
  4. The AFP Fund Development Series
  5. Dedication
  6. Preface
  7. About the Authors
  8. Acknowledgments
  9. CHAPTER 1 - Beginning at the Beginning
  10. INTERMEZZO #1 - Why?
  11. CHAPTER 2 - The Red Pants Factor
  12. INTERMEZZO #2 - What Do All the Words Mean?
  13. CHAPTER 3 - Key Components of Effective Organizations
  14. CHAPTER 4 - What Relationships Are and Why We Have Them
  15. CHAPTER 5 - Five Rather Deadly Sins
  16. INTERMEZZO #3 - Direct Mail and Relationship Building
  17. CHAPTER 6 - Eight Steps to Develop and Nurture Relationships
  18. CHAPTER 7 - Identify the Predisposed
  19. CHAPTER 8 - Understanding the Fundamentals of Marketing and Communications
  20. CHAPTER 9 - Emotions
  21. CHAPTER 10 - Relationship Building: Details about Steps #3 and #5
  22. CHAPTER 11 - Creating Your Relationship-Building Plan
  23. CHAPTER 12 - Planning Donor Communications
  24. CHAPTER 13 - Characteristics of Effective Communications
  25. INTERMEZZO #4 - What’s the Role of a Fundraiser?
  26. CHAPTER 14 - Are You Really Donor—Centered? Are Your Donors Truly Loyal?
  27. CHAPTER 15 - Telling A Story
  28. CHAPTER 16 - Communications and Social Styles
  29. CHAPTER 17 - Conversation Nurtures Relationships
  30. CHAPTER 18 - The Case for Support
  31. CHAPTER 19 - The Donor Newsletter
  32. CHAPTER 20 - The Web Site Home Page
  33. CHAPTER 21 - Tips for Writing
  34. CHAPTER 22 - Readability
  35. CHAPTER 23 - Monitoring Progress And Measuring Results
  36. CHAPTER 24 - Monitoring Progress and Measuring Results
  37. INTERMEZZO #5 - You and Your Organization: Sprinting into the Future
  38. CHAPTER 25 - Coda
  39. APPENDIX A - Joyaux’s Concept of Enabling Functions, Skills, and Attitudes
  40. APPENDIX B - Basic Principles of Fund Development
  41. Resources
  42. Index

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Yes, you can access Keep Your Donors by Tom Ahern,Simone P. Joyaux,Simone Joyaux in PDF and/or ePUB format, as well as other popular books in Business & Nonprofit Organizations & Charities. We have over 1.5 million books available in our catalogue for you to explore.