eBook - ePub

Roar! Get Heard in the Sales and Marketing Jungle

Name: Roar! Get Heard in the Sales and Marketing Jungle
ISBN: 9780470609866

A Business Fable

Kevin Daum,

Daniel A. Turner,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Roar! Get Heard in the Sales and Marketing Jungle

A Business Fable

Kevin Daum,

Daniel A. Turner,

About this book

Don't just get your message out. ROAR it out!

In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R

Recognize the four types of buyers
Observe from the buyer's perspective, and adapt your message
Acknowledge the buyer's special wants and needs
Resolve the buyer's issues

Praised by renowned money manager Ken Fisher, Roar! gives you a 3, 500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!

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Yes, you can access Roar! Get Heard in the Sales and Marketing Jungle by Kevin Daum,Daniel A. Turner in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.