eBook - ePub
Game-Changing Strategies
How to Create New Market Space in Established Industries by Breaking the Rules
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Game-Changing Strategies
How to Create New Market Space in Established Industries by Breaking the Rules
About this book
Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Game-Changing Strategies by Constantinos C. Markides in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Contents
- Title
- Copyright
- Dedication
- Introduction
- Chapter 1: The Innovation Is in the Business Model
- Chapter 2: Discovering New Business Models
- Chapter 3: Creativity Is Not Enough: From Discovering to Implementing New Business Models
- Chapter 4: Using Dual Business Models to Compete: Is a Separate Unit Necessary?
- Chapter 5: Separation Is Not Enough: How to Achieve Ambidexterity
- Chapter 6: Responding to Business-Model Innovation
- Chapter 7: When Would Established Firms Discover New Business Models?
- Chapter 8: Rethinking Innovation in the Big Firm
- Appendix A: Examples of a Few Less Well-Known Business-Model Innovators
- Appendix B: How to Enhance Corporate Creativity
- Appendix C: How to Measure Relatedness Between Two Markets
- References
- Acknowledgments
- The Author
- Index