Chapter 1
E-Books
As I sat there listening attentively to the Laptop Millionaire, I was beginning to see the bigger picture. But I still had that burning question in my mind: How could I actually make money on the Internet, like he does? How can I make $2,400 a month from an e-book, like he does?
Finally, I asked him: āWhat is the first thing I need to do so that I can begin selling on the Internet? What do you recommend I do?ā
The Basics of Selling E-books
āThe first thing you should do is create your very own e-book. There are many reasons why selling e-books online is a great idea,ā he said.
He proceeded to enumerate a whole litany of reasons why selling these e-books was a good idea. (Frankly, I was sold on the idea from the start!) One of the key Millionaire Secrets he taught me that day, and often repeated over the years, was this: āSell products rather than exchanging your time for money!ā
His words of wisdom still resonate today. Think about it this way: Most people sell their time, a finite resource, and then wonder why they are not getting rich. Their time is limited, and, therefore, if all they sell is their time, then of course their earning potential is limited, as well!
But when you are selling products, your earning potential becomes virtually endless. Why? Because there is no limit to how many products you can sell and how many people you can sell them to! Every new product can be a new income stream for you.
14 Reasons Why you Should Create and Sell E-Books
1. Selling products means no more exchanging time for money. Your earning potential becomes unlimited.
2. You can create multiple streams of income; every new product is a new income stream.
3. E-books have 100 percent profit margins; because they are a digital product, whether you sell 1 or 10,000 your costs remain the same: zero.
4. They provide instant gratification.
5. You can access a huge global market.
6. You add more value to peopleās livesāgive them great solutions and highly valuable information.
7. Massive leverage. You leverage the Internet, affiliates, ads, and so forth. You can enlist an army of affiliates to sell an e-book for you. And you get to leverage your knowledge, and sell it to people all around the world.
8. It costs practically nothing to set up. My business cost me $400 to set up. E-books have very low start-up costs, which means itās a very low-risk business.
9. You can work from home.
10. You can automate your business.
11. No need for expensive inventory and no packing, shipping, and postage fees.
12. An e-book can establish you as an expert in your niche.
13. Itās fast! You can create and start selling an e-book in less than eight hours.
14. Minimum skill is required. And you can start part-time if you wish.
That was another huge aha moment for me. Why hadnāt I been taught this at school?! The Laptop Millionaire kept talking passionately about this idea.
āAlso, when you are selling products you can automate your business, and you can access a global market and scale your business up rapidly!ā
āAnd, of course, selling products is what gives your business the opportunity for leverage. For example you can leverage affiliates, joint venture partners, websites, blogs, advertising, e-mail marketing, autoresponder messages, Google AdWords and so onāall selling your products for you. . .even while you sleep!ā
This made sense to me. It made me wonder why millions of people went to work each day, selling their time. From a young age, Iād watched people get up early in the morning and go off to jobs they didnāt like. I always asked myself why on earth do they do that?!
The Laptop Millionaire proceeded to share with me one of his simplest Internet marketing strategies, which has just four simple steps. It was the $2,400-a-month strategy heād mentioned to me during the seminar: selling e-books.
I couldnāt have even dreamed that 28 days later I would be making $10,000 a month in passive income! But there, sitting on that couch, listening to every word the Laptop Millionaire uttered, I took notes furiously.
The four-step strategy that the Laptop Millionaire taught me was very simple:
1. Find a niche market with a problem that needs solving, research some great solutions, and create a Word document with that information in it. This can be a simple 30-page Word document, with one really good idea in it!
2. Pay $50 to join ClickBank.com as a vendor. You will then be able to sell your digital products (not physical products) through its marketplace.
3. Have someone create a website for you. You will need just two pages: a sales page where people can find out more about the product and buy it, and a thank-you page where your customers download the product.
4. And finally, you need to drive traffic to your sales page.
āThank you so much! This is great! I can do this!ā
The Laptop Millionaire smiled. I guess he found my enthusiasm refreshing. I did have one question though. āWhat should I write my e-book about? How do I find a good niche market?ā
āThat is a great question, Mark. Because that, of course, is the starting point. So let me ask you this question: What group of people do you want to serve? If you truly want to become wealthy, you must first decide who you want to serve.ā
āIf You Truly Want to Become Wealthy, You Must First Decide Who You Want to Serveā
The Laptop Millionaire explained to me that entrepreneursā business success is virtually assured if they discover a āpain pointā in the market and simply cater to it. Find out what people want; find out what they are interested in buying now, and give it to them!
What most first-time entrepreneurs do, apparently, is come up with a business idea, launch it. . .and only then look to see if thereās a market for it.
āSo who do you want to serve? Investors? Traders? Business owners? Reflexologists? Advertising executives? People who want to lose weight? People who suffer from a health problem? Men who need dating advice? People looking to buy cheaper jewelry? People looking to buy plasma screen TVs? There are literally thousands of possible target markets.ā
He then told me that once Iād chosen a target market of customers, I needed to decide a specific way that I was going to add value for themāa specific type of solution that I would provide. I could:
- Help them make more money.
- Help them get more clients, improve sales, and grow their businesses.
- Help them learn how to use webinars.
- Help them get better return on investment.
- Help them with dating advice.
- Help them with relationship advice.
- Help them overcome illness and get healthy.
- Help them lose weight.
- Help them get fit.
- Help them look great.
- Help them have more fun.
- Help them relax and en...