Crisis, Issues and Reputation Management
eBook - ePub

Crisis, Issues and Reputation Management

A Handbook for PR and Communications Professionals

Andrew Griffin

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Crisis, Issues and Reputation Management

A Handbook for PR and Communications Professionals

Andrew Griffin

Book details
Book preview
Table of contents
Citations

About This Book

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business. Whether it is an internal or external crisis, now more than ever brands and organizations are having to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. Crisis, Issues and Reputation Management defines and explores the value of reputation, providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business. Showcasing a variety of crises through a range of case studies from international brands including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, this definitive handbook provides a new and broader perspective on the topic for new and seasoned practitioners alike.Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises - and handling crises once they occur.

Frequently asked questions

How do I cancel my subscription?
Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.
Can/how do I download books?
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
What is the difference between the pricing plans?
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
What is Perlego?
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Do you support text-to-speech?
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Is Crisis, Issues and Reputation Management an online PDF/ePUB?
Yes, you can access Crisis, Issues and Reputation Management by Andrew Griffin in PDF and/or ePUB format, as well as other popular books in Business & Decision Making. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Kogan Page
Year
2014
ISBN
9780749469931
Edition
1
INDEX
(italics indicate a figure or table in the text)
activism (i)
airlines (i)
alcoholic drinks industry (i)
Alstead, Troy (i)
Amazon (i), (ii), (iii)
Anderson, Warren (i)
Anonymous (i)
Anvil Mining (i), (ii)
anti-bribery legislation (i)
Apple (i), (ii)
Arab Spring (i), (ii)
Arbour, Louise (i)
Arison, Micky (i)
Arthur Andersen (i)
Atlantic City Electric (i)
Aznar, President José María (i)
banks (i)
Barclays (i), (ii)
LIBOR fixing (i), (ii), (iii), (iv), (v)
Salz Review (i)
‘Transform’ programme (i), (ii)
BASF (i)
Begg, Professor David (i)
behaviour in the corporate context (i), (ii), (iii)
change (i)
Bhopal (i)
Bishop, Sir Michael (i), (ii)
Blood, Robert (i)
Boynton, Judy (i), (ii), (iii)
BP (i), (ii), (iii), (iv)
Deepwater Horizon oil spill (i), (ii), (iii), (iv), (v), (vi), (vii), (viii)
Texas City Refinery (i), (ii), (iii), (iv)
brand (i)
British Airways (BA) (i)
British Broadcasting Corporation (BBC) (i), (ii), (iii), (iv)
crisis management and (i)
British Midland (i), (ii), (iii)
Brittin, Matt (i)
Brooks, Rebekah (i), (ii)
Browne, Lord (i), (ii)
BT ...

Table of contents

  1. Cover
  2. Title Page
  3. Imprint
  4. Dedication
  5. Contents
  6. Series
  7. Foreword by Anne Gregory
  8. Foreword by Mike Regester
  9. Preface
  10. Acknowledgements
  11. 01 Reputation: what it is and why it matters
  12. 02 The challenging climate in which reputations are managed
  13. 03 What are the risks to reputation?
  14. 04 Externally driven issues
  15. 05 Internally driven issues
  16. 06 Externally driven incidents
  17. 07 Internally driven incidents
  18. 08 Interrelated risks
  19. 09 Managing reputation risk through the life cycle
  20. 10 Predicting reputation risk
  21. 11 Preventing reputation risk
  22. 12 Preparing for acute reputation risk
  23. 13 Resolving risks to reputation
  24. 14 Responding to immediate reputation risk
  25. 15 Recovering from reputation damage
  26. 16 Where next for crisis, issues and reputation management?
  27. Index
  28. Full imprint