eBook - ePub

Leitfaden Data Driven Marketing

Name: Leitfaden Data Driven Marketing
Author: Braun Gabriele, Torsten Schwarz

Mehr verkaufen mit Smart Data - Mit Daten Prozesse optimieren und neue Kunden ansprechen.

Braun Gabriele,

Torsten Schwarz,

416 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Leitfaden Data Driven Marketing

Mehr verkaufen mit Smart Data - Mit Daten Prozesse optimieren und neue Kunden ansprechen.

Braun Gabriele,

Torsten Schwarz,

About this book

Nicht nur Amazon personalisiert mit Daten das Einkaufserlebnis und löst konkrete Kaufentscheidungen aus. Auch der klassische Handel kann mit Daten mehr Kunden in die Filialen locken. Immer mehr Investitionsgüterhersteller nutzen Daten, um neue Interessenten anzusprechen.Wer aus seinen Daten die richtigen Schlüsse zieht, ist der Konkurrenz eine Nasenlänge voraus. Die meisten sammeln zwar Daten, nutzen sie jedoch nicht. In diesem Buch wird beschrieben, was derzeit schon umsetzbar ist und wie Unternehmen dabei vorgehen. Anhand konkreter Beispiele holen Sie sich Anregungen für Ihre eigene Strategie und können mitreden.

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Yes, you can access Leitfaden Data Driven Marketing by Braun Gabriele, Torsten Schwarz in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Informationsmanagement. We have over one million books available in our catalogue for you to explore.