eBook - ePub

on air - on sale. Musik und Radio

Name: on air - on sale. Musik und Radio
ISBN: 9783990122785

Österreichische Musikzeitschrift 02/2016

112 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

on air - on sale. Musik und Radio

Österreichische Musikzeitschrift 02/2016

About this book

Seit 90 Jahren hat sich der Rundfunk daran gewöhnt, den Alltag mit Informationen, Anregungen, Bildungsgütern und Zerstreuung zu versehen. Das Radio unterhält, erbaut und verwöhnt insbesondere mit Musik – pur und im Beipack zu anderen ›Sendungen‹. In den letzten Jahrzehnten differenzierte der öffentliche Rundfunk das Angebot zunehmend, unterzieht sich fortgesetzt »Anpassungsprozessen«. Fortdauernd verläuft die Kommunikation primär vom Medium zum Konsumenten (nicht interaktiv oder gar partizipativ). Erst die radikal das Internet nutzenden jüngeren Generationen koppeln sich von der mehr oder minder sanften Steuerung ab. Nach wie vor sind die Rundfunkanstalten vielseitige und potente Arbeitgeber auch für Musikschaffende, die erhebliche Erwartungen hinsichtlich des Verbreitungsradius und der Verdienstmöglichkeiten hegen. Musik und Radio: in vielfacher Hinsicht ein brisantes Thema.

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Yes, you can access on air - on sale. Musik und Radio by in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Music History & Criticism. We have over one million books available in our catalogue for you to explore.