eBook - PDF

Netzprominenz

Name: Netzprominenz
ISBN: 9783869622569

Entstehung, Erhaltung und Monetarisierung von Prominenz im digitalen Zeitalter

Hanne Detel,

376 pages
English
PDF
Available on iOS & Android

eBook - PDF

Netzprominenz

Entstehung, Erhaltung und Monetarisierung von Prominenz im digitalen Zeitalter

Hanne Detel,

About this book

YouTube- und Facebook-Stars, erfolgreiche Blogger und Instagrammer?–?im digitalen Zeitalter ist eine neue Form der Bekanntheit entstanden: Netzprominenz. Vor allem im Leben junger Menschen nimmt sie eine immer bedeutsamere Rolle ein. Aufgrund welcher Mechanismen diese neue Form der Prominenz entsteht, welche Varianten existieren, durch welche Merkmale sie charakterisiert wird und mit welchen Strategien sie sich erhalten und monetarisieren lässt?–?zu diesen Fragen liefert das Buch auf Grundlage vergleichender Fallanalysen erste Antworten. Die Erkenntnisse zum Phänomen der Netzprominenz lassen wiederum Rückschlüsse auf Prozesse des Strukturwandels der Prominenz im Allgemeinen zu: die Demokratisierung und Dezentralisierung der Prominenz, die Individualisierung und Diversifizierung, die Intimisierung und die zunehmende Skandalisierung der Prominenz.

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Yes, you can access Netzprominenz by Hanne Detel in PDF and/or ePUB format, as well as other popular books in Social Sciences & Media Studies. We have over one million books available in our catalogue for you to explore.