Creating Authentic Customer Connections in a High-Tech World
In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever—and they will be the key to success for businesses moving forward. As he aptly states, “Being able to build true sustainable relationships is the biggest competitive advantage in a world where automation, artificial intelligence, and machine learning are eliminating the human experience, which is what creates the emotional connections that build true customer loyalty.” This book reminds readers of the importance of personal connections and shows them how to attain meaningful, lasting relationships with their customers.
eBook - ePub
The Relationship Economy
Building Stronger Customer Connections in the Digital Age
- 248 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
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Information
Subtopic
Customer RelationsIndex
BusinessTable of contents
- Cover
- Title Page
- Copyright Page
- Also By John R. Dijulius Iii
- Dedication
- Contents
- 1. Welcome To The Relationship Economy
- 2. State Of Service
- 3. Humanizing Our Future
- 4. The Touch-screen Age
- 5. Meet As Strangers, Leave As Friends
- 6. The Relationship Economy In Action
- 7. Be The Brand Customers Cannot Live Without
- 8. Be The Brand Employees Cannot Live Without
- 9. Are You Being Disrupted Or Are You The Disruptor?
- 10. Carpe Momento
- 11. Give More
- Notes
- Index
- About the Author
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Yes, you can access The Relationship Economy by John R. DiJulius in PDF and/or ePUB format, as well as other popular books in Business & Customer Relations. We have over 1.5 million books available in our catalogue for you to explore.