PART I
Self-Deception and the āBoxā 1 Bud
It was a brilliant summer morning shortly before nine, and I was hurrying to the most important meeting of my new job at Zagrum Company. As I walked across the tree-lined grounds, I recalled the day two months earlier when I had first entered the secluded campus-style headquarters to interview for a senior management position. I had been watching the company for more than a decade from my perch at one of its competitors and had tired of finishing second. After eight interviews and three weeks spent doubting myself and waiting for news, I was hired to lead one of Zagrumās product lines.
Now, four weeks later, I was about to be introduced to a senior management ritual peculiar to Zagrum: a daylong one-on-one meeting with the executive vice president, Bud Jefferson. Bud was the right-hand man to Zagrumās president, Kate Stenarude. And due to a shift within the executive team, he was about to become my new boss.
I had tried to find out what this meeting was all about, but my colleaguesā explanations confused me. They mentioned a discovery that solved āpeople problemsā; how no one really focused on results; and that something about the āBud Meeting,ā as it was called, and strategies that evidently followed from it, was key to Zagrumās incredible success. I had no idea what they were talking about, but I was eager to meet, and impress, my new boss.
Bud Jefferson was a youngish-looking 50-year-old combination of odd-fitting characteristics: a wealthy man who drove around in an economy car without hubcaps; a nearāhigh school dropout who had graduated with law and business degrees, summa cum laude, from Harvard; a connoisseur of the arts who was hooked on the Beatles. Despite his apparent contradictions, and perhaps partly because of them, Bud was revered as something of an icon. He was universally admired in the company.
It took 10 minutes on foot to cover the distance from my office in Building 8 to the lobby of the Central Building. The pathway ā one of many connecting Zagrumās 10 buildings ā meandered beneath oak and maple canopies along the banks of Kateās Creek, a postcard-perfect stream that was the brainchild of Kate Stenarude and had been named after her by the employees.
As I scaled the Central Buildingās hanging steel stairway up to the third floor, I reviewed my performance during my month at Zagrum: I was always among the earliest to arrive and latest to leave. I felt that I was focused and didnāt let outside matters interfere with my objectives. Although my wife often complained about it, I was making a point to outwork and outshine every coworker who might compete for promotions in the coming years. I nodded to myself in satisfaction. I had nothing to be ashamed of. I was ready to meet Bud Jefferson.
Arriving in the main lobby of the third floor, I was greeted by Budās secretary, Maria. āYou must be Tom Callum,ā she said with enthusiasm.
āYes, thank you. I have an appointment with Bud for nine oāclock,ā I said.
āYes. Bud asked me to have you wait for him in the East-view Room. He should be with you in about five minutes.ā Maria escorted me down the hall and into a large conference room. I went to the long bank of windows and admired the views of the campus between the leaves of the green Connecticut woods. A minute or so later, there was a brisk knock on the door, and in walked Bud.
āHello, Tom. Thanks for coming,ā he said with a big smile as he offered his hand. āPlease, sit down. Can I get you something to drink? Coffee, juice?ā
āNo, thank you,ā I replied, āIāve had plenty already this morning.ā
I settled in the black leather chair nearest me, my back to the window, and waited for Bud as he poured himself some water in the serving area in the corner. He walked back with his water, bringing the pitcher and an extra glass with him. He set them on the table between us. āSometimes things can get pretty hot in here. We have a lot to do this morning. Please feel free whenever youād like.ā
āThanks,ā I stammered. I was grateful for the gesture but more unsure than ever what this was all about.
āTom,ā said Bud abruptly, āIāve asked you to come today for one reason ā an important reason.ā
āOkay,ā I said evenly, trying to mask the anxiety I was feeling.
āYou have a problem ā a problem youāre going to have to solve if youāre going to make it at Zagrum.ā
I felt as if Iād been kicked in the stomach. I groped for some appropriate word or sound, but my mind was racing and words failed me. I was immediately conscious of the pounding of my heart and the sensation of blood draining from my face.
As successful as I had been in my career, one of my hidden weaknesses was that I was too easily knocked off balance. I had learned to compensate by training the muscles in my face and eyes to relax so that no sudden twitch would betray my alarm. And now, it was as if my face instinctively knew that it had to detach itself from my heart or I would be found out to be the same cowering third-grader who broke into an anxious sweat, hoping for a āwell doneā sticker, every time Mrs. Lee passed back the homework.
Finally I managed to say, āA problem? What do you mean?ā
āDo you really want to know?ā asked Bud.
āIām not sure. I guess I need to, from the sound of it.ā
āYes,ā Bud agreed, āyou do.ā
2 A Problem
āYou have a problem,ā Bud continued. āThe people at work know it, your spouse knows it, your mother-in-law knows it. Iāll bet even your neighbors know it.ā Despite the digs, he was smiling warmly. āThe problem is that you donāt know it.ā
I was taken aback. How could I know I had a problem if I didnāt even know what the problem was? āIām afraid I donāt know what you mean,ā I said, trying to exhibit calm.
āThink about these examples, for starters,ā he said. āRemember the time you had a chance to fill the car with gas before your wife took it, but then you decided she could fill it just as easily as you, so you took the car home empty?ā
I thought about it for a moment. āI suppose Iāve done that, yes.ā But so what? I wondered.
āOr the time you promised the kids a trip to the park but backed out at the last minute, on some feeble excuse, because something more appealing had come up?ā
My mind turned to my boy, Todd. It was true that I avoided doing much with him anymore. I didnāt think that was entirely my fault, however.
āOr the time under similar circumstances,ā he went on, āwhen you took the kids where they wanted to go but made them feel guilty about it?ā
Yeah, but at least I took them, I said to myself. Doesnāt that count for something?
āOr the time you parked in a handicapped-only parking zone and then faked a limp so that people wouldnāt think you were a total jerk?ā
āIāve never done that,ā I said in defense.
āNo? Well, have you ever parked where you shouldnāt but then run from the car with purpose to show that your errand was so important that you just had to park there?ā
I fidgeted uncomfortably. āMaybe.ā
āOr have you ever let a coworker do something that you knew would get him into trouble when you easily could have warned or stopped him?ā
I didnāt say anything.
āAnd speaking of the workplace,ā he continued, āhave you ever kept some important information to yourself, even when you knew a colleague would really be helped by it?ā
I had to admit, I had done that.
āOr are you sometimes disdainful toward the people around you? Do you ever scold them for their laziness or incompetence, for example?ā
āI donāt know if I scold them,ā I said weakly.
āSo what do you do when you think others are incompetent?ā Bud asked.
I shrugged. āI guess I try to get them to change in other ways.ā
āSo you indulge the people who report to you with kindness and other āsoft stuffā you can think of in order to get them to do what you want? Even though you still feel basically scornful toward them?ā
I didnāt think that was fair. āActually, I think I try pretty hard to treat my people right,ā I countered.
āIām sure you do,ā he said. āBut let me ask you a question. How do you feel when youāre ātreating them right,ā as you say? Are you still feeling that theyāre a problem?ā
āIām not sure I know what you mean,ā I replied.
āI mean this: Do you feel you have to āput upā with people? Do you feel ā honestly, now ā that you have to work pretty hard to succeed as a manager when youāre stuck with some of the people youāre stuck with?ā
āStuck?ā I asked, stalling for time.
āThink about it. You know what I mean,ā he said, smiling.
The truth was, while I thought I knew what Bud was saying, I disagreed with what I thought he was implying. I was trying frantically to find an acceptable way to defend myself. āI suppose itās true that I think some people are lazy and incompetent,ā I finally replied. āAre you saying Iām wrong about that ā that no one is lazy and incompetent?ā My inflection on āno oneā was too strong, and I cursed myself for letting my frustration show.
Bud shook his head. āNot at all. Iām talking about no one else now but you, Tom. And me, for that matter.ā He paused for a moment. āSo what do you do when youāre confronted with someone you believe is lazy or incompetent?ā
I thought about it. āI guess that depends. I suppose I get after some of them pretty hard. But some people donāt respond well to that, so I try to get them going in other ways. Some I cajole, others I outsmart. But Iāve learned to keep my smile with most people. That seems to help. I think I do a pretty good job with people, actually.ā
Bud nodded. āI understand. But when weāre finished, I think youāll feel differently.ā
The comment unsettled me. āWhatās wrong with treating people well?ā I protested.
āBut youāre not treating them well. Thatās the problem. Youāre doing more damage than you know.ā
āDamage?ā I repeated. A rush of worry flushed my cheeks. Attempting to keep my emotions under control, I said, āIām afraid youāre going to have to explain that to me.ā The words sounded too combative, even to my own ear, and my cheeks flushed all the more.
āIāll be happy to,ā he said calmly. āI can help you learn what your problem is ā and what to do about it. Thatās why weāre meeting.ā He paused, and then added, āI can help you because I have the same problem.ā
Bud rose from his chair and began pacing the length of the table. āTo begin with, you need to know about a problem at the heart of the human sciences.ā
3 Self-Deception
āYou have kids, donāt you, Tom?ā
I was grateful for the simple question and felt the life come back to my face. āWhy, yes, one actually. His name is Todd. Heās 16.ā
āYou remember how you felt when he was born ā how it seemed to change your perspective on life?ā Bud asked.
I strained to find my way back to the memories of Toddās birth ā through the pain, through the heartache. Diagnosed at a fairly young age with attention deficit disorder, he had been a difficult child, and my wife, Laura, and I clashed constantly over what to do with him. Things had only gotten worse as he grew older. Todd and I didnāt have much of a relationship. But at Budās invitation, I attempted a remembrance of the time and emotion surrounding his birth. āYes, I remember,ā I began pensively. āI remember holding him close, pondering my hope for his life ā feeling inadequate, even overwhelmed, but at the same time grateful.ā The memory lessened for a moment the pain I felt in the present.
āThat was the way it was for me too,ā Bud said. āWould you mind if I told you a story that began with the birth of my first child, David?ā
āPlease,ā I said, happy to hear his story rather than relive my own.
āI was a young lawyer at the time,ā he began, āworking long hours at one of the most prestigious firms in the country. One of the deals I worked on was a major financing project that involved about 30 banks worldwide. Our client was the lead lender on the deal.
āIt was a complicated project involving many lawyers. I was the second most junior member of the team and had chief responsibility for the drafting of 50 or so agreements that sat underneath the major lending contract. It was a big, sexy deal involving international travel, numbers with lots of zeros, and high-profile characters.
āA week after Iād been assigned to the project, Nancy and I found out she was pregnant. It was a marvelous time for us. David was born eight months later, on December 16. Before the birth, I worked hard to wrap up or assign my projects so that I could take three weeks off with our new baby. I donāt think Iāve ever been happier in my life.
āBut then came a phone call. It was December 29. The lead partner on the deal was calling me. I was needed at an āall handsā meeting in San Francisco.
ā āHow long?ā I asked.
ā āUntil the deal closes ā could be three weeks, could be three months. Weāre here until itās done,ā he said.
āI was crushed. The thought of leaving Nancy and David alone in our Alexandria, Virginia, home left me desperately sad. It took me two days to wrap up my affairs in D.C. before I reluctantly boarded a plane for San Francisco. I left my young family at the curb at what used to be called National Airport. With a photo album under my arm, I tore myself away from them and turned through the doors of the terminal.
āBy the...