Big Ideas
The Essential Guide to the Latest Thinking
James Harkin
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Big Ideas
The Essential Guide to the Latest Thinking
James Harkin
About This Book
Big Ideas explains where concepts like 'the long tail', 'urban tribes' and 'soft power' came from, what they mean, and what their critics say about them. It includes explanations of key terms such as: Maturialism: the name given to the new trend among middle-aged people of spending their money on expensive 'youth' gadgets and services, and the new habit among advertisers of targeting the mid-life market, repositioning their brands as accessories to the distinctive joys of mid-life; The Tipping Point: the controversial idea that the best way to understand everything from changing fashions to the rise of teenage smoking is to imagine people as viruses and social phenomena as contagious epidemics; And Social Jet Lag: an ailment suffered by up to half the population, social jet lag is said to arise when our body clocks falls out of synch with the demands of our environments, thus putting us at risk of chronic fatigue and an increased susceptibility to disease.
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Contents
Introduction ix | ||||
The Advocacy Revolution 1 | ||||
Badvertising 3 | ||||
Bare Branches 5 | ||||
Boomergeddon 7 | ||||
Brand America 9 | ||||
Citizen Journalism 11 | ||||
Compassion Fatigue 13 | ||||
The Cosmetic Underclass 15 | ||||
Cosmopolitanism 17 | ||||
Crowd-Sourcing 19 | ||||
Crunchy Conservatism 21 | ||||
Curation Nation 23 | ||||
The Cyborg 24 | ||||
Declinology 27 | ||||
Democratization 29 | ||||
Digital Maoism 31 | ||||
Digital Mapping 33 | ||||
The Economy of Prestige 34 | ||||
Electronic Frontier Justice 36 | ||||
The European Empire 38 | ||||
The Experience Economy 40 | ||||
The Free Rider or Collective Action Problem and the Prisoner's Dilemma 42 | ||||
Futurology 44 | ||||
Generation Gap 46 | ||||
Good Business 48 | ||||
Gotcha Politics 49 | ||||
Happiness 52 | ||||
Incentivization 54 | ||||
Infomania 56 | ||||
Libertarian Paternalism 58 | ||||
Life-Caching 60 | ||||
The Long Tail 61 | ||||
Maturialism 63 | ||||
The Menaissance 65 | ||||
Musc... |