
- 240 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
NEW EDITION, REVISED AND UPDATEDBuilding engagement is crucial for every organization. But the traditional top-down coercive change management paradigm--in which leaders "light a fire" under employees--actually discourages engagement. Richard Axelrod offers a better way. After debunking six common change management myths, he offers a proven, practical strategy for getting everyone--not just select committees or working groups--enthusiastically committed to organizational transformation. This revised edition features new interviews--everyone from the vice president of global citizenship at Cirque du Soleil to a Best Buy clerk--and new neuroscience findings that support Axelrod's model. It also shows how you can foster engagement through everyday conversations, staff meetings, and work design.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Dedication
- Contents
- Foreword by Peter Block
- Preface
- Introduction : Engagement Makes a Difference
- 1 Why Change Management Needs Changing
- 2 Engagement Is the New Change Management
- 3 Six Change Management Myths
- 4 Lead with an Engagement Edge
- 5 Leadership Conversations That Foster Engagement
- 6 Widen the Circle of Involvement
- 7 Connect People to Each Other
- 8 Create Communities for Action
- 9 Promote Fairness
- 10 When Engagement Disengages: Some Words of Caution Before You Begin
- 11 Design Work with Engagement Built In
- 12 How to Start Where You Are
- Chapter Reviews
- Resources
- Works Cited
- Acknowledgments
- Index
- About the Axelrod Group
- About the Author