The New Social Learning

A Guide to Transforming Organizations Through Social Media

Tony Bingham, Marcia Conner

• Publisher: Berrett-Koehler Publishers
• Year: 2010
• Print ISBN:
  9781605097022
• Edition: 1
• eBook ISBN:
  9781605097046
• Topic: Business
• Subtopic: Management
• Index: Business

The first book to help organizations understand and harness the extraordinary workplace learning potential of social mediaCowritten by the CEO of the world's largest workplace learning organization and a consultant and writer with extensive experience on the forefront of workplace learning technologyFeatures case studies showing how organizations around the world have transformed their businesses through social media Most business books on social media have focused on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another -- social media enables this to happen unrestricted by physical location and in extraordinarily creative ways. The New Social Learning is the most authoritative guide available to leveraging these powerful new technologies.Tony Bingham and Marcia Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across generations. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees. Then, using examples from a wide range of organizations -- including Deloitte, IBM, TELUS, and others -- Bingham and Conner help readers sort through the dizzying array of technological options available and decide when and how to use each one to achieve key strategic goals.Social media technologies -- everything from 140-character "microsharing" messages to media-rich online communities to complete virtual environments and more -- enable people to connect, collaborate, and innovate on levels never before dreamed of. They make learning dramatically more dynamic, stimulating, enjoyable, and effective. This greatly anticipated book helps organizations create a contemporary learning strategy that is as timely as it is transformative.

Table of contents

• Cover Page
• Title Page
• Copyright Page
• Contents
• Foreword by Daniel H. Pink
• Introduction
• Acknowledgments
• The New Social Learning Playground Rules
• 1 The 36,000-Foot View
• 2 Paving Online Community Roads
• 3 Share Stories Around, Up, and Out
• 4 Microsharing for a Healthy Culture
• 5 Growing Collective Intelligence
• 6 Immersive Environments Refine Learning
• 7 Connecting the Dots at In-Person Events
• Afterword
• Appendix: Governance
• Notes and Resources
• About the Authors
• About ASTD
• About Berrett-Koehler
• Index