The Greater Goal

Connecting Purpose and Performance

Ken Jennings, Heather Hyde

• Publisher: Berrett-Koehler Publishers
• Year: 2012
• ISBN:
  9781609942908
• Edition: 1
• Topic: Commerce
• Subtopic: Leadership

One of the most powerful forces on Earth is an organization fully aligned, individual by individual, team by team, to achieve mutual success. In this vivid business story, Ken Jennings and Heather Hyde provide a road map to guide leaders through the process of engaging employees at all levels of the organization to find the deeper meaning and higher purposes of their work. Learning these methods is Alex Beckley, a leader who receives a wake-up call that inspires him to live and lead differently. He discovers how to invite his coworkers to join a cause, not just a company—to commit to a Greater Goal—and lead the process of shared goal achievement. Alex learns the Star Model, a process encompassing five practices that can help you discover and deliver on your own purpose and passions, in alignment with many others, to accomplish something good and great. Come along on the adventure!

1. Hard Drive

At 5:30 a.m., with late summer thunder rumbling in his ears, Alexander Beckley slumped in his chair, staring at his computer screen. Every now and then, lightning flickered across his face. The monitor glowed in the dark, highlighting the divot in Alex’s nose—a souvenir of his college boxing career. Another flash of lightning revealed the worry lines and a little gray in his short blond hair. Alex didn’t blink. His head felt hot, his stomach felt cold, and his heart was somewhere north of his Adam’s apple. All he could see were the words glaring back at him:

From:	Dan Meyers [mailto:[email protected]]
Sent:	Tuesday, April 19, 2011 11:52 PM
To:	Alex Beckley [mailto: [email protected]]
Subject:	Board meeting follow-up

_______________________________________________________________________________________________

Alex,
Hearing strong feedback from the board on last night’s call.
They know you are working hard, but frustration levels are rising.
Call me to talk.

It was signed by the board chair and acting CEO, Dan Myers. Alex knew he was now in danger of losing the support of the company his father had founded. I will fail him even in this, he thought, watching light flash across the room.

With a click of his mouse, Alex switched screens from his e-mail to his schedule. If he could close the deal for the company’s new line of products with University Health System, it would be the company’s biggest deal ever, and maybe that would impress the board enough to forget about his recent poor performance. Today he was back in selling mode, showing University Health that his company, Beckley Medical Products, was the perfect partner. UHS was huge and strategically influential in this town. Today Beckley’s president himself would win the work and show his critics the talent they would lose if they let him go.

Alex moved around his house like he moved around life—fast. As he dressed for the day, he reviewed what he knew of UHS, a complex integrated healthcare delivery system and the largest employer in the region. He mentally ticked through his presentation, reciting his sales pitch. He would run through it again in the conference room before anyone else arrived.

The meeting was downtown, and if he didn’t want to be stuck in tunnel traffic he would have to take Bigelow Boulevard, a shortcut that would shoot him out right next to the old U.S. Steel Building. The monolithic black structure ruled the Pittsburgh skyline and housed the captains of Pittsburgh’s steel industry. Now those offices were also occupied by the administration of UHS—one of the largest health systems in the world. But people still called the building “the Steel Tower.”

Just before he closed his calendar, Alex saw the small note in his evening agenda: “Rachel: Hunter-Jumper Competition.” He sighed, knowing he wouldn’t make it to his daughter’s contest once again. As he passed through the kitchen on his way to the car, he found his mother, Annie, and his daughter, Rachel, at the kitchen table. They were watching an early-morning news show with the volume low. His mother still wore the same style housecoat she wore when he was a kid.

“You’re up early,” she said when he appeared.

“You too,” he replied. “Storm wake you up?” he asked Rachel.

She nodded. “It sounded like the tree outside my window exploded.”

He kissed the tops of their heads. “Well,” he said, “I’m off.”

“You don’t want any coffee?” his mother asked as Alex pulled on his raincoat. He could hear the torrents coming down outside.

“No, thanks, Mom,” he said, fastening the buttons quickly and adjusting his sleeves.

Rachel watched him with a worried look. “Sure hope the weather clears up before tonight. You remember that I am riding tonight, Dad … You’ll be there, right?”

“I have a long day and a dinner meeting, Rach,” he said, avoiding her eyes by fumbling unnecessarily with his coat collar. “I don’t think I’ll be there. I’m sorry, sweetie. But you and Grandma can tell me all about it later.”

Rachel’s eyes misted over with an expression of hurt and then resignation that became a frozen stare at the television. His mother’s lips pursed and her eyes narrowed. “You work very hard, Alex. Just like your father.”

“No, Mom,” he said, “not just like him.” For one thing, I’m not succeeding like Dad did, he thought. The comment touched Alex’s sore memory of never quite getting enough of his father’s attention to confirm that he measured up. Without waiting for a reply, Alex vanished out the back door into the rain. He didn’t like disappointing Rachel yet again, but he didn’t see how he had a choice. He was irritated that his mother compared him to his father. Of all people, she should know that he wasn’t like him. Surely she could see he wanted to give more of himself to the family, even if he couldn’t find the time.

It was true that Alex wanted to be successful—like his father—but he wanted to do it his way. In the back of his head, though, a little voice nagged that he was just like his father. He didn’t have time for his kid either. Alex was disappointing Rachel, and her face this morning told him that he was, indeed, acting just like his old man. But didn’t his father have pressure from his company’s board of directors and major sales to make too?

He sat in his car for a minute before starting it. How did he get here, back in his boyhood home with his mother and back at the company his father had built?

Alex left Pittsburgh after grad school to get far away from the family business—to make a name for himself, on his own, and in his own style. Growing up as the son of a busy and driven entrepreneur left an enduring image of what it meant to be successful and how to get there. Time and distance from his father did not result in Alex’s being any less driven or busy than his dad, Russ Beckley, had been. Alex’s way was full of drive and determination, and those qualities had gotten him the recognition he wanted. In the fifteen years he spent away from Pittsburgh, he had become the executive vice president of a successful company and was on the verge of taking the top position with a firm that competed with his dad’s company.

But then, while he was busy making other plans, “life happened.” His father sickened and passed away from an aggressive illness, coincidentally on Alex’s birthday, forever changing how he would feel on that day. Alex never really got to say good-bye or to sort out his deep feelings for his dad. Just as unexpectedly, the board of Russ Beckley’s firm recruited Alex back home to Pittsburgh to take the number-two spot—president—at Beckley. He took the job, reporting to the CEO, Dan Myers, his dad’s oldest friend. Dan was seventy years old and would not stay in the CEO role for much longer. That top job could be Alex’s. But so far, in the two years since he had come on board, the company was not exactly following his lead. Competition in the industry was fierce, Beckley’s product innovation had slowed down, some of the company’s better talent was restless, and a few recent hires had quit unexpectedly. If Alex didn’t figure out how to fix the company soon, he would not succeed his father as CEO.

Alex shook his doubtful circumstances out of his head. Through glimpses of clarity between the rapidly swishing windshield wipers, he navigated across Pittsburgh’s wet, hilly backbone. The storm was not letting up. His front right wheel hit a pothole covered by rainwater, and the impact tugged the steering wheel out of his fingers. He cringed. The tires wobbled. Alex groaned. Hopefully the car was just thrown out of alignment. Not too serious.

His black BMW sprayed water out from both sides like a speedboat. The rain was heavy now, and through its curtain he could barely see the Pittsburgh skyline ahead. The city teemed with education, medicine, and new high-tech companies. And Beckley was a player on the scene, at least for the moment.

Alex knew in his heart that it had been right to come to Beckley. His wife had died during the same year as his dad, setting up the worst period of his life. Rachel was now approaching twelve years old. She was with her grandmother, and his mother was not alone. Faced with all of the life changes he could not control, he thought at least running Beckley would be in his power. But in the two years since he had returned to Pittsburgh and Beckley Medical, it seemed that his aggressive style of bottom-line, results-driven leadership was making things worse.

But today was a new day. He would be the hero, the super sales rep, and close this deal with UHS. His belt began to buzz as his BlackBerry vibrated with a message. He fiddled with the magnetic strap that held the phone in place and tapped the e-mail icon. It was from Nate Strayer, Beckley’s chief financial officer. He shifted his eyes from the road to the message.

HOOOOOONNNNK!!!!!!

Adrenaline bolted through his body as he looked up. He had drifted out of his lane and was cutting off a truck behind him. Alex jammed his steering wheel over, a hard left—so hard he hit the divider in the middle of the road. His car bounced sideways, the wheels caught and tripped, and the car flipped. He was tumbling over and over until even the stout BMW roof began to crumple, straining against physics to protect its driver. Windows cracked into a thousand shards but held together like sparkling sheets. Something large hit Alex in the chest, and as the car came to rest upside down, he could barely breathe. Smoke from the airbags billowed around him, filling his lungs with a burning sensation.

“Please, God,” he choked, “don’t let me die.” He didn’t recognize his words. His voice sounded strange to his ringing ears. Fumbling for the seat belt, he found he couldn’t move his arms, and even if he could, he was hanging upside down. Or maybe he was pinned against the steering wheel—he wasn’t sure. He couldn’t feel anything, or at least anything he recognized. “God,” he said again, “help me?”

Immediately, he heard a voice. It didn’t sound like God.

“He’s alive!” Alex heard someone say.

“Hey, buddy,” said another voice. A hand touched his shoulder. Alex saw a blurry, bearded face, inches from his own, from which came the words “Buddy, you’re gonna be alright. They’re already comin’ to get you. You hang tough.” Then he heard the same voice mutter to someone, “I guess all he can really do is hang.”

Another voice from further away said, “That guy is messed up!”

“God,” Alex groaned for the last time. As he descended into welcome unconsciousness, he heard the sirens. This was not how he was supposed to get to UHS.

When Alex opened his eyes again, all he saw was white. Am I dead? No answer. Yup, I’m dead. But even as he wondered, machines and tubes started coming into focus in front of him. And then they were gone as he slipped back into unconsciousness.

Over the next few days, Alex was in and out of awareness—and pain. Sometimes he came to and felt as if he were floating. At other points he came to and felt excruciating pressure.

Rachel was there each time he awoke. Sitting next to his bed, she looked so much like her mother with the little worry line in the middle of her forehead. Her chocolate-brown hair was always falling haphazardly out of her ponytail. Rachel. He didn’t notice when he started saying her name out loud.

“Daddy?” The sweet, anxious face appeared closer. “I’m right here, Dad.”

Then she was gone. When she came back, he found he could say more than one word this time.

“Hey, Dad,” she said.

Alex thought she looked like an angel. “Hey, sweetie,” he said. “How long?”

“You’ve been out for a few days, Dad. You had surgery. I was scared.”

Alex smiled weakly.

Rachel’s eyebrows squeezed a line of worry between them. “They’re gonna keep you here for a while. The doctor said it could have been worse—and you should see the car!” She sighed and smiled at Alex. “I’m so glad you’re alive, Dad. You are all I have.”

Rachel touched her father’s forearm, careful not to disturb the IV tubing taped there. “You know I said I would never come into a hospital again, not after Mom.”

Alex heard only half of what she said. Stronger than one of those dreams that he sometimes remembered in the middle of the day, Alex saw the accident flying through ...