The Presidential Image

A History from Theodore Roosevelt to Donald Trump

Iwan Morgan, Mark White, Iwan Morgan, Mark White

• Publisher: I.B. Tauris
• Year: 2020
• Print ISBN:
  9781838604745
• Edition: 1
• eBook ISBN:
  9780755602087
• Topic: Politics & International Relations
• Subtopic: North American History
• Index: Politics & International Relations

Presidential Image has become an integral part of the campaign, presidency and legacy of Modern American presidents. Across the 20th century to the age of Trump, presidential image has dominated media coverage and public consciousness, winning elections, gaining support for their leadership in office and shaping their reputation in history.

Is the creation of the presidential image part of a carefully conceived public relations strategy or result of the president's critics and opponents? Can the way the media interpret a presidents' actions and words alter their image? And how much influence do cultural outputs contribute to the construction of a presidential image?

Using ten presidential case studies. this edited collection features contributions from scholars and political journalists from the UK and America, to analyse aspects of Presidential Image that shaped their perceived effectiveness as America's leader, and to explore this complex, controversial, and continuous element of modern presidential politics.

Table of contents

• Cover
• Contents
• List of Figures
• Co-editors and Contributors
• Introduction The Image of the President: An Overview Iwan Morgan and Mark White
• Chapter 1 Performing the Presidency: The Image of Theodore Roosevelt on Stage Michael Patrick Cullinane
• Chapter 2 Woodrow Wilson: Professor and Idealist John Thompson
• Chapter 3 The Roosevelt Image on Trial: FDR, the Radio and the Supreme Court Battle of 1937 Tony McCulloch
• Chapter 4 Truman: The Everyman Sean J. Savage
• Chapter 5 The Art of John F. Kennedy Mark White
• Chapter 6 ‘We Shall Overcome’: Lyndon B. Johnson as the Civil Rights President Dean J. Kotlowski
• Chapter 7 Nixon in China: Presidential Image in Modern Opera Mara Oliva
• Chapter 8 Jimmy Carter: The Unravelling of an Image Bob Green
• Chapter 9 In Black and White: Ronald Reagan’s Image on Race Iwan Morgan
• Chapter 10 Bill Clinton’s Primary Colours: Making the Image of the Forty-Second President John Dumbrell
• Chapter 11 Hip Hop and Hope: Managing the Outlier Status of Barack Obama Clodagh Harrington
• Chapter 12 ‘All Publicity Is Good Publicity’: Donald Trump, Twitter and the Selling of an Outsider in the 2016 Presidential Election Tim Stanley
• Index