This fully revised edition includes over 8, 000 words, expressions and terminology relating to the publishing and printing industries and allied trades. Topics covered are papermaking, ink, printing and binding machinery, bookselling, typesetting, desktop publishing and design, copyright, editing, commissioning, contracts, rights and electronic publishing.
Definitions are given in clear, simple English, meaning that this dictionary is perfect for anyone wanting comprehensive information at their fingertips.
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saddle /'sæd(ə)l/ noun a device on which an unbound booklet is placed to be stitched
saddle stitch /'sæd(ə)l stΙtʃ/ noun in bookbinding, a method of binding the pages of a small book or magazine together by folding it in half and stitching along the line of the fold
saddle-stitched /'sæd(ə)l 'stΙtʃt/ adjective bound with saddle-stitching
saddle-stitcher /'sæd(ə)l 'stΙtʃə/ noun a machine for saddle-stitching
saddle-stitching /'sæd(ə)l 'stΙtʃΙŋ/ noun binding where the signature is stitched through the middle of the fold, usually with wire, usually for small books up to 96 pages maximum
saddle-wire stitching /'sæd(ə)l 'waΙə'stΙtʃΙŋ/ noun saddle-stitching using metal wire, like staples
safety margin /'seΙftΙ'mɑ
d Ιn/ noun the time or space allowed for something to be safe
sale /seΙl/ noun the act of selling or of giving an item in exchange for money
saleability /'seΙlə'bΙlΙtΙ/ noun a quality in an item which makes it easy to sell
sale on commission /'seΙl ɒn kə 'mΙʃ(ə)n/ noun same as commission sale
sale or return /'seΙl ɔ
rΙ't
n/ noun a system where the retailer sends stock back if it is not sold, and receives credit from the supplier for unsold items ο We have taken 400 copies on sale or return.
sales appeal /'seΙlz ə'pΙ
l/ noun the qualities of a product which make customers want to buy it
sales budget /'seΙlz 'b d Ιt/ noun a plan of probable sales
sales campaign /'seΙlz kæm'peΙn/ noun planned work to achieve higher sales
sales chart /'seΙlz tʃɑ
t/ noun a diagram showing how sales vary from month to month
sales conference /'seΙlz 'kɒnf(ə)rəns/ noun a meeting of sales managers, representatives, publicity staff, etc., to discuss results and future sales plans. Also called sales meeting
sales curve /'seΙlz k
v/ noun a graph showing how sales increase or decrease
sales department /'seΙlz dΙ'pɑ
tmənt/ noun a department in a company which organises the sales of its products
sales drive /'seΙlz draΙv/ noun a vigorous effort to increase sales
sales executive /'seΙlz Ιg'zekjƱtΙv/ noun a person in a company in charge of sales to particular clients
sales figures /'seΙlz 'fΙgəz/ plural noun the total sales, or sales broken down by category
sales force /'seΙlz fɔ
s/ noun a group of salespeople working for one company
sales forecast /'seΙlz 'fɔ
kɑ
st/ noun a calculation of future sales
sales ledger /'seΙlz 'led ə/ noun a book in which sales are noted
sales literature /'seΙlz 'lΙt(ə)rətʃə/ noun printed information such as leaflets or prospectuses which helps sales
sales manager /'seΙlz 'mænΙd ə/ noun a person in charge of a sales department
sales meeting /'seΙlz 'mΙ
tΙŋ/ noun same as sales conference
salesperson /'seΙlz'p
s(ə)n/ noun a person who represents a company, selling its products or services to retail shops ο Wehave six salespeople calling on accounts in central London.
