Food, Wine and China
A Tourism Perspective
- 302 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China's outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness.
Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions that underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality.
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Information
Table of contents
- Cover Page
- Food, Wine and China
- Routledge Studies of Gastronomy, Food and Drink
- Title
- Copyright
- Contents
- List of Figures
- List of Tables
- List of Contributors
- 1 Food, Wine and China: Opportunities and Challenges for Tourism
- 2 Food and Wine Tourism: Challenges, Issues and Opportunities in the Chinese Market
- 3 Food and Wine Tourism in China
- 4 Chinese Outbound Tourists: Food and Beverages
- 5 Motivations Underlying Tourist Food Consumption
- 6 Dining Trajectories of Chinese Tourists in Australia
- 7 Developing Australiaâs Food and Wine Tourism Towards the Chinese Visitor Market
- 8 Food, Wine and China: A Tourism Perspective from Western Australia
- 9 Are we China Ready? A Study of Western Australian Hotels and Chinese Touristsâ Appetites
- 10 Preference for Australian Premium Wines in China: The Effect of Tourism
- 11 China as an Export Market: The Case of Western Australian Wine
- 12 Great Wall or Red Carpet? Challenges and Opportunities for Australian Wines in China
- 13 Responses to Chinese Touristsâ Interest in Wine and Food: An Italian Perspective
- 14 Wine Touristsâ Perspectives of âNew Worldâ Winescapes: Australia, USA and China
- 15 The Potential of Wine Tourism to Enhance Chinese Holidaymakersâ Experiences in New Zealand: Insights from Chinese ITOs
- 16 At a Crossroad: A Study of Nyonya Cuisine as Intangible Cultural Heritage
- 17 Moving Forward: Think âDine and Wineâ with the Chinese Tourists
- Index