Everyday Entrepreneurs
eBook - ePub

Everyday Entrepreneurs

A Sugar-free, Dragon-slaying start-up guide for the simple small business

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Everyday Entrepreneurs

A Sugar-free, Dragon-slaying start-up guide for the simple small business

About this book

If you want to start your own airline, this book isn't for you.This is the business book for everyone tired of being told they have to have the next big thing in order to make a living running their own firm. It's the down-to-earth, insider's guide to starting a great business that thrives - without having to takeover the world. Or dance to Lord Sugar's tune. Or go cap-in-hand to the Dragons.Author and business advisor Ken Horn has helped thousands of people to be a success running their own business, reaching freedom and financial security not by winning the Big Business Idea Lottery but simply through delivering traditional services in existing markets.Bringing a master's knowledge of the ins and outs of starting and running a successful small business, Ken:- strips away the mystery surrounding starting your own business- packages up the common challenges of starting up and helps readers tackle them- cuts through the information overload and provides only what you really need to know to launch a small business- reveals in what order to best tackle things and what can be left till later or ignored entirely.He also uncovers a whole host of secret shortcuts that are too easily missed - especially when it comes to sales and marketing.Straight-talking, bursting with examples, packed with inspiration - and promising not to waste a minute of your time - this book is like having a top business mentor on hand throughout your start-up journey. Get going now!

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Yes, you can access Everyday Entrepreneurs by Ken Horn in PDF and/or ePUB format, as well as other popular books in Business & Entrepreneurship. We have over one million books available in our catalogue for you to explore.

Information

Year
2014
eBook ISBN
9780857194411
Edition
1

Table of contents

  1. CONTENTS
  2. ABOUT THE AUTHOR
  3. INTRODUCTION
  4. PART ONE: Stuff Before You Start
  5. 1. THE MOST EXCITING THING ABOUT BEING SELF-EMPLOYED
  6. 2. TARGETS, VISION AND VALUES
  7. 3. THE OVERNIGHT BUSINESS TRIAL
  8. 4. NOT JUST ABOUT WORLD DOMINATION
  9. 5. WHAT ARE YOU REALLY SELLING?
  10. 6. A GOVERNMENT HEALTH WARNING
  11. PART TWO: The Nitty Gritty
  12. 7. DO YOU NEED A BUSINESS PLAN?
  13. 8. HOW TO CREATE A BUSINESS PLAN
  14. 9. WHAT TYPE OF BUSINESS DO YOU WANT (OR NEED)?
  15. 10. WHAT MAKES FOR A SUCCESSFUL BUSINESS NAME?
  16. 11. USING PROTECTION
  17. 12. HOME AND HEADQUARTERS
  18. PART THREE: Money Mumbo Jumbo
  19. 13. GETTING FUNDING
  20. 14. PROFIT AND LOSS
  21. 15. THE MAN IN THE BOWLER HAT
  22. 16. MONEY MANAGEMENT
  23. PART FOUR: How to Really Sell
  24. 17. THE NON-COAT-BASED APPROACH
  25. 18. CLIPBOARDS, MOUSTACHES AND MORE
  26. 19. FINDING OUT WHO YOUR CUSTOMERS ARE
  27. 20. THE MARKET VACUUM
  28. 21. CONSTRUCTING A POWERFUL PROPOSITION
  29. 22. BENEFITS OR FEATURES?
  30. 23. USP? NOT FOR ME!
  31. 24. OFFER + VALUE = PRICE
  32. 25. THE SALES PROCESS
  33. 26. THE VALUE OF BACON SARNIES
  34. 27. SOCIAL MEDIA AND SEO
  35. 28. WORD OF MOUTH
  36. 29. POSTERS, FLYERS AND POS
  37. 30. PRESS AND MEDIA
  38. 31. LAUNCH EVENTS
  39. 32. ADVERTISING
  40. CONCLUSION: Repeatrepeatrepeat
  41. THANKS FOR READING!
  42. PUBLISHING DETAILS