Can We Do That?

Innovative Practices That Will Change the Way You Do Church

Ed Young

• Publisher: Howard Books
• Year: 2010
• ISBN:
  9781439122761
• Topic: Theology & Religion
• Subtopic: Christian Ministry

No matter how you ask the questions, the answer is always the same. Yes you can! You can incorporate innovative strategies into your church ministrystrategies that will affect not only the way you do church but that will dramatically impact the lives of current church members and help you in reaching out to your community. In this refreshingly practically book, Andy Stanley and Ed Youngtwo of America's most innovative and effective church leadersdeliver twenty-four creative ministry tools that you can adapt and use to help your own church be all God intends it to be. The inspirational stories on North Point Community Church in Atlanta and the Fellowship Church in Dallas are stories of small church plants that have grown into churches with weekend attendance of nine and fifteen thousand. But the true success of these dynamic churches is not revealed in their big numbers but in the lives that have been forever changed by the life-giving message of Jesus. What you learn in the pages of this book will enable you to change the lives of those you serve -- forever.

section 1 reaching out

chapter 1 invest and invite
Andy Stanley

We partner with our regular attenders to reach the unchurched.

At North Point Community Church, our evangelism strategy is summed up in two words: invest and invite. From the very beginning, we’ve told our people that our desire is to partner with them in the process of evangelism. As I am fond of saying, “We will do what you are afraid or unequipped to do: raise the issues. You do what we cannot do: invite your friends.” As a result of this partnership, we see a high percentage of our people participating in personal evangelism. More than 90 percent of the adults we baptize came to NPCC at the invitation of a friend.

Fear and Ignorance

Let’s face it, fear and ignorance are the two primary obstacles to personal evangelism. When I was growing up, leaders addressed these problems through training and motivation. In the 1970s and ’80s, several excellent evangelism-training programs were developed to help believers overcome their fear and ignorance. Pastors preached compelling messages about reaching the lost and the need for all of us to personally embrace the Great Commission.

For some—primarily those with the gift of evangelism—it took. But most of us simply had to face the fact that we were cowards. We just could not bring ourselves to whip out a tract and present the gospel to our neighbors and friends. We accepted the fact that our Christian experience would include a measure of guilt regarding our lack of concern for the lost.

Investing in Lives

North Point’s invest-and-invite strategy has made it safe for hundreds of seasoned but scared believers to get back into the game. Instead of training our people in the art of personal evangelism, we instruct them to invest in the lives of unbelievers with the express purpose of inviting them to an event where they will be exposed to the gospel in a clear, creative, and compelling manner. Is there a need for training? Yes. But our strategy is not dependent upon training. It is dependent upon purposeful relationships.

Believers are responsible for leveraging their relational influence for the sake of the kingdom of God. That’s the part they can do that we—the church—can’t. I have gone so far as to tell our folks that if they are not willing to leverage their influence for the kingdom, they are attending the wrong church. I don’t want to raise money and build buildings so we can seat more note takers. Our mission is to lead people into a growing relationship with Christ. We operate off the premise that all regular attenders have embraced that mission as their own.

They are not responsible for knowing the answers to every question their unbelieving friends may throw their way. But they are responsible for exposing them to an environment where they will be presented with the gospel. Anybody can do that, assuming there is a church close by that is designed with the unchurched in mind.

Extending an Invitation

What we have discovered (and we certainly aren’t the first) is that far more personal evangelism takes place if believers feel the freedom to invite their unbelieving friends to church. It is easier to invite people to an event than it is to confront them about their personal belief system. It is easier to include them in on something you are excited about than it is to convince them that their entire world-view is incorrect.

While we do not do “seeker services,” we do design our weekend services with the “investee” in mind. We assume that every Sunday morning hundreds of our people are going to show up with that friend, neighbor, or family member with whom they have been cultivating a relationship. Often people will introduce me to their guest and, without saying it directly, let me know that this is their investee. What they are really saying is, “I finally got ’em here. Don’t blow it for me!”

The Eye of the Beholder

Our goal for our unchurched guests is to create a comfortable environment where they are confronted with the intensely practical nature of the Scripture. I want them to leave thinking, I didn’t know that was in there. That was actually helpful.

Evangelism is a process. Establishing the relevance of the Bible is often a necessary precursor to convincing people of its divine source. Our church is inundated with people who have not yet put their faith in Christ for salvation but whose lives are slowly being transformed by the application of God’s Word.

Exposing unbelievers to the relevance of Scripture is something the church can do a better job of than the individual believer. This is why partnership evangelism is so effective.

Back to You

At the end of our worship services, we place the responsibility of evangelism squarely on the shoulders of our people. I do this as conspicuously as possible. I say things like, “If you have any questions about what you have heard this morning, ask the person who invited you. They will do a far better job explaining it than I did” or “The person who invited you this morning would love to discuss this with you over lunch.”

On several occasions members have come up to me before a service and asked me to make one of those statements. They were looking for an opportunity—an opening—to take the conversation with their investee to a new level. They understood what it meant to partner with the church in evangelism.

Less Is More

One other advantage of our invest-and-invite strategy is that it is an easy plan to communicate. It is not seven steps or five steps; it is two words. Everybody in our church knows what I am talking about when I refer to our invest-and-invite strategy. And everybody knows whether or not they are on board with us.

In our elders’ meetings, we keep up with and pray for each other’s investees. The same is true in our staff meetings. Leaders (including staff) know that on the Sunday their investee shows up, they are released from their normal ministry duties. Their responsibility on that Sunday is to navigate their friend through a morning at NPCC and then go have lunch.

Every church needs an evangelism strategy that the members understand and embrace. Our invest-and-invite strategy is easy to communicate and easy to apply. More importantly, it reflects one of the first instances of evangelism in the New Testament. When Andrew discovered Jesus’ true identity, the Bible says he went and found his brother Peter, and “he brought him to Jesus” (John 1:42).

The church is the body of Christ. Bringing the unchurched in among the body is the next best thing to bringing them to the person of Jesus.

ED’STAKE

Like Andy, I believe the role of evangelism is a nonnegotiable in the local church. Every church should have as part of its purpose a statement about evangelism. One of our stated purposes at Fellowship Church is “to reach out and share the good news of Jesus Christ.” Unfortunately, churches often fall victim to the navel-gazing principle; when left on their own, they turn inward and become a holy huddle with an “us four and no more” mentality.

One of the primary responsibilities of the senior pastor and staff is to keep the church focused on evangelism. Many churches teach the importance of reaching out but fail miserably in modeling evangelism to the church. I recognize that it is difficult for church staff to witness and invite people to come to church because we spend most of our time around church people. When I started Fellowship, I decided early on that I would spend a good deal of my time around people who were not Christians. Wherever I go—the health club, restaurants, the theater, sporting events, etc.—I constantly invite people I meet to attend Fellowship Church. I tell them about how Christ can change their lives.

We hold our staff accountable for the contacts they have with unchurched people. Often in staff meetings, I will go around the room and ask staff members to report on who they are spending time with. If staff members are not talking to people who are hell bound, then something’s out of balance in their schedule and priorities.

A Tag-Team Event

Not only do I encourage our staff to share the good news of Christ, I regularly challenge the congregation to invite their friends, family, and coworkers to Fellowship. I promise our regular attendees that if they will invite someone to Fellowship, we will make sure that the moment their friend or family member pulls into the parking lot, he or she will feel comfortable and welcome. More importantly, we will make sure that all visitors hear that God created them, Christ died for them, and He is the only way to eternity in heaven.

I tell our congregation that evangelism is a tag-team event. It takes both the staff and the congregation to work together to get people to visit our church.

A healthy church should have a mixture of three groups of people attending: those who have not stepped over the line of faith, those who have just made a faith reception, and those who are mature in their faith. If everyone is a mature believer, you are not doing the Great Commission. Conversely, if the church is full of baby believers, you are not discipling.

I’ve also discovered that the best way to market the church is through word-of-mouth advertising. Our surveys indicate that 98 percent of the people who attend FC showed up for the first time because someone invited them. If you have a church that is creative, relevant, and exciting to attend, people will invite their friends—that’s a given. If your church is boring and irrelevant, you can have evangelism classes 24⁄7 and it won’t matter. People will not invite others to a boring church.

chapter 2 targeting the unchurched
Ed Young

We focus on making the unchurched visitor feel welcome and comfortable.

At Fellowship Church our vision is to reach up, reach out, and reach in. By “reaching up,” we mean worshiping God. By “reaching out,” we are talking about evangelism. And by “reaching in,” we are referring to discipleship.

That second factor, “reaching out,” is critical. We are an evangelism-driven church, and we truly believe that we should be reaching and saving the unchurched in our community. Our perspective at Fellowship is that there is simply no excuse for our church not to grow.

Let me ask a direct question. Why are you in the ministry? Why do you feel called to be a leader of the church? Is it so that you can wallow around in a massive bog of paperwork? Because you enjoy the 3 A. M. phone calls with someone sobbing hysterically on the other end of the line? To ensure that people will look at you aghast when you answer the cheery question, “So what do you do for a living?”

The reason I am in the ministry is because there is nothing, absolutely nothing on earth, like seeing someone come to Christ. I work hard because I am working for people’s salvation. Prayerfully, that is your ultimate motivation too. Why be in the ministry if you are not going to give more than your all to influence eternity? My church, your church, must be designed to reach out to people in the community.

Be Creative

For that reason, everything we do at Fellowship Church is tailored to communicate to someone who has never darkened a church door in his or her life. Our signs, direct mail, bulletins, messages, worship service, the words we use, the timing of our teaching series, programming—all are geared toward the seeker. Consider:

• Signs that are large, clear, and colorful

• Direct-mail flyers that are vibrant, compelling, informative, and easy to understand

• Bulletins that are eye catching and play up the excitement of what the church has to offer

• A message on a relevant topic (such as sex or honesty) that doesn’t focus on, or even use, complicated theological terms

• Bible verses flashed up on the side screens for those who don’t have a Bible

• Culturally relevant music—for example, having the music team sing Pink Floyd’s “Brick in the Wall” before a message on discipline

• A series on parenting that starts on Mother’s Day, when plenty of unchurched families will have been dragged to church bymoms who “just want to have a nice Sunday for once!”

• Three Newcomers Classes a month (one Saturday night, one Sunday afternoon, one Tuesday night) to accommodate everyone’s schedules

These are the kinds of things we do at Fellowship Church, and almost all are explored in further detail in other chapters. But the overall strategy is clear: Keep evangelism at the forefront.

Be Intentional

Put yourself in a visitor’s place. Visit another church in the area and see how it feels, noting how you would do things differently. If people don’t feel a part of something, they’re not very likely to come back to it.

That’s the reason we no longer have a denominational tie-in in our church name. For the first year or so of our life, we were Las Colinas Baptist Church. Gradually, the “Baptist” got smaller and smaller, until finally we decided to drop it.

Fellowship Church is part of the Southern Baptist Convention, which allows a lot of individual church autonomy. But unfortunately, people have a lot of preconceptions about denominations. And whether or not those preconceptions are correct, they are a stumbling block and a barrier to many people. If someone were to look at the name Las Colinas Baptist Church and think, Baptists are too stuffy (this is not my opinion, but it may be what a seeker believes), we would lose that person. I’m not saying all churches should drop the denominational references in their names, but we must be very sensitive to how the denominational tie-in is perceived by the unchurched and work to overcome any misconceptions that might exist.

Be a Model

Ultimately, senior pastors must be a model of evangelism. They must be willing to be put in situations with people in the community and be comfortable saying, “Hey, I’m a pastor. Come visit the church sometime.” In fact, senior pastors should spend more time with the lost and unchurched than they do with church members. They must be people who have the gift of leadership, who love to be around people, and who love to talk and communicate God’s life-giving message.

This will play out in different ways for different personalities. One of the best things Fellowship Church did along these lines was to give me a membership to the local sports club. I love to work out, and I’ve been able to meet plenty of people who would never have heard of our church otherwise. For some pastors, opportunities may come...