eBook - ePub

Digital (R)evolution

Name: Digital (R)evolution
ISBN: 9781119619789

Strategies to Accelerate Business Transformation

Yuri B. Aguiar,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Digital (R)evolution

Strategies to Accelerate Business Transformation

Yuri B. Aguiar,

About this book

Why digital transformation is necessary and how to develop and execute a successful digital transformation strategy

Even though the term 'Digital Transformation' is prevalent throughout the current business landscape, various misunderstandings and misconceptions are often attached to it. Everyone agrees that digital transformation is essential for any enterprise, but few can define what it actually means to the modern business. Digital transformation does not specifically or exclusively define the consequences of digital technology. The term refers to the fact that technology, which happens to be digital, enables people to solve their traditional problems with digital solutions. It's not to say that their problems could not be solved using the older methods, they simply prefer the new way. Digital (R)evolution: Strategies to Accelerate Business Transformation explains why digital transformation is necessary and provides a framework for executing an effective implementation strategy.

Filing a significant gap in current knowledge, this timely book helps senior executives and technology leaders create practical strategies which, when correctly applied, lead to successful digital transformation. Author Yuri Aguiar, Chief Innovation and Transformation Officer at The Ogilvy Group, shares his real-world insights on developing new, digital-based business models and internal processes. Written in clear, straightforward language, this valuable guide:

Serves as a blueprint for successful digital transformation in any enterprise or organization
Addresses the strategy and governance requirements of businesses regardless of industry
Features in-depth, firsthand examples of various transformation strategies
Explains the factors than cause strategies to succeed or fail

Digital (R)evolution: Strategies to Accelerate Business Transformation is a much-needed resource for C-suite executives, corporate board members, corporate attorneys, investors, and venture capitalists.

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Yes, you can access Digital (R)evolution by Yuri B. Aguiar in PDF and/or ePUB format, as well as other popular books in Business & Leadership. We have over one million books available in our catalogue for you to explore.