The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands.This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration.Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification.Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design!Chapters include:Give personality to lettersDevelop a memorable monogramMake a symbol carry the weightTransform from one identity to anotherMake a mnemonic Illustrate with wit and humour Include secret signsGet more design inspiration from other Idea Books:The Graphic Design Idea BookThe Illustration Idea BookThe Typography Idea Book
- 129 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
The Logo Design Idea Book
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Information
Topic
DesignSubtopic
Graphic Design
______________________________________________________________________________________________________________________
128
The
authors
are
grateful
to
Sophie
Drysdale
and
Deborah
Hercun
for
their
respective
shepherding
of
this
book
at
Laurence
King
Publishing.
Further
thanks
to
Christopher
Westhorp
for
his
editing
and
Peter
Kent,
our
picture
manager.
Deep
thanks
to
the
indomitable
Brian
Smith
for
helping
us
locate
visual
and
documentary
materials.
Without
them
this
would
have
been
an
impossibility.
We
are
also
appreciative
to
all
the
designers,
typographers
and
illustrators
who
have
allowed
their
work
to
be
included.
Steven
Heller
and
Gail
Anderson
Acknowledgements
&
picture
credits
12
Copyright
BRAUN
P&G
15
Courtesy
Catharin
Noorda
16
Courtesy
Studio
Dumbar
19
Courtesy
of
International
Business
Machines
Corporation,
©
International
Business
Machines
Corporation
23
Courtesy
Leica-Camera
27
©
Victoria
and
Albert
Museum
28
Stephen
Doyle/Doyle
Partners
31
Courtesy
Lippincott
32
Courtesy
think
moto
35
Pearlfisher
36
Courtesy
Magpie
Studio
39
Images
Courtesy
Summa
43
SUPERO,
www.supero.ch;
client:
Restaurant
du
Cercle
de
la
Voile
de
Neuchâtel
(Switzerland)
47
Courtesy
Louise
Fili
48
Original
Identity
System
for
the
2008
Campaign,
Sender
LLC.
Sol
Sender,
Creative
Director;
Andy
Keene,
Designer;
Amanda
Gentry;
Designer.
Adjustments
and
evolution
to
the
original
mark
and
system,
Obama
Campaign
Design
Team:
Scott
Thomas,
John
Slabyk
51
©
Volvo
Trademark
Holding
AB.
Used
with
permission.
52
Image
courtesy
Brody
Associates
58
Courtesy
Tarek
Atrissi
Design
67
©
BP
p.l.c.
used
with
permission
71
LEGO
logo
used
by
courtesy
of
the
LEGO
Group
72
L’Eau
d’Issey
–
Spring
and
Christmas
Animations
Issey
Miyake
2017.
Images
courtesy
of
Philippe
Apeloig/©ADAGP,
Paris
and
DACS,
London
2018
79
top
Image
courtesy
Campari
Archives,
Davide
Campari-Milano
S.p.A./©
DACS
2018
78
bottom
Images
courtesy
Campari
Archives,
Davide
Campari-Milano
S.p.A.
80
Courtesy
Roberto
de
Vicq
83
Courtesy
Lippincott
84
Jordi
Duró
Studio
89
TM.
&
©
MOURON.
CASSANDRE.
Lic
2018-17-09-01
www.cassandre.fr
91
Courtesy
Seymour
Chwast
95
Image
courtesy
Nathan
Garland
96
Creative
Directors:
Malcolm
Buick,
Matt
Owens;
Strategy
&
Writing:
Molly
Carkeet;
Senior
Designers:
Cassidy
Van
Dyk,
Allison
Connell;
Designers:
Sabrina
Nacmias,
Bora
Kim;
Photography:
Nathan
Perkel
99
©
Amazon.com,
Inc.
103
Courtesy
Raffinerie
AG
104
Courtesy
Spinach
Design
107
Images
courtesy
Heydays
AS
111
Jerzy
Janiszewski
112
Image
courtesy
Leader
Creative
115
Images
courtesy
Lance
Wyman
119
Images
courtesy
COLLINS,
New
York
121
Image
courtesy
Polish-
Japanese
Academy
of
Information
Technology
Table of contents
- Cover
- Introduction
- Give personality to letters
- Develop a memorable monogram
- Make a symbol carry the weight
- Transform from one identity to another
- Make a mnemonic
- Illustrate with wit and humour
- Include secret signs
- Glossary
- Further Reading
- Index
- Acknowledgements
- Picture credits
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Yes, you can access The Logo Design Idea Book by Steven Heller,Gail Anderson in PDF and/or ePUB format, as well as other popular books in Design & Graphic Design. We have over one million books available in our catalogue for you to explore.