The Logo Design Idea Book
eBook - PDF

The Logo Design Idea Book

Steven Heller, Gail Anderson

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eBook - PDF

The Logo Design Idea Book

Steven Heller, Gail Anderson

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About This Book

The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands.This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration.Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification.Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design!Chapters include:Give personality to lettersDevelop a memorable monogramMake a symbol carry the weightTransform from one identity to anotherMake a mnemonic Illustrate with wit and humour Include secret signsGet more design inspiration from other Idea Books:The Graphic Design Idea BookThe Illustration Idea BookThe Typography Idea Book

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Information

Publisher
Laurence King
Year
2019
ISBN
9781786278074
______________________________________________________________________________________________________________________ 
128
The 
authors 
are 
grateful 
to 
Sophie 
Drysdale 
and 
Deborah 
Hercun 
for 
their 
respective 
shepherding 
of 
this 
book 
at 
Laurence 
King 
Publishing. 
Further 
thanks 
to 
Christopher 
Westhorp 
for 
his 
editing 
and 
Peter 
Kent, 
our 
picture 
manager. 
Deep 
thanks 
to 
the 
indomitable 
Brian 
Smith 
for 
helping 
us 
locate 
visual 
and 
documentary 
materials. 
Without 
them 
this 
would 
have 
been 
an 
impossibility. 
We 
are 
also 
appreciative 
to 
all 
the 
designers, 
typographers 
and 
illustrators 
who 
have 
allowed 
their 
work 
to 
be 
included. 
Steven 
Heller 
and 
Gail 
Anderson
Acknowledgements 
& 
picture 
credits
12
Copyright 
BRAUN 
P&G 
15
Courtesy 
Catharin 
Noorda 
16
Courtesy 
Studio 
Dumbar 
19
Courtesy 
of 
International 
Business 
Machines 
Corporation, 
© 
International 
Business 
Machines 
Corporation 
23
Courtesy 
Leica-Camera 
27
© 
Victoria 
and 
Albert 
Museum 
28
Stephen 
Doyle/Doyle 
Partners 
31
Courtesy 
Lippincott 
32
Courtesy 
think 
moto 
35
PearlÔ¨Āsher¬†
36 
Courtesy 
Magpie 
Studio 
39
Images 
Courtesy 
Summa 
43
SUPERO, 
www.supero.ch; 
client: 
Restaurant 
du 
Cercle 
de 
la 
Voile 
de 
Neuch√Ętel¬†
(Switzerland) 
47
Courtesy 
Louise 
Fili 
48
Original 
Identity 
System 
for 
the 
2008 
Campaign, 
Sender 
LLC. 
Sol 
Sender, 
Creative 
Director; 
Andy 
Keene, 
Designer; 
Amanda 
Gentry; 
Designer. 
Adjustments 
and 
evolution 
to 
the 
original 
mark 
and 
system, 
Obama 
Campaign 
Design 
Team: 
Scott 
Thomas, 
John 
Slabyk 
51
© 
Volvo 
Trademark 
Holding 
AB. 
Used 
with 
permission. 
52
Image 
courtesy 
Brody 
Associates 
58
Courtesy 
Tarek 
Atrissi 
Design 
67 
© 
BP 
p.l.c. 
used 
with 
permission 
71
LEGO 
logo 
used 
by 
courtesy 
of 
the 
LEGO 
Group 
72
L’Eau 
d’Issey 
‚Äst
Spring 
and 
Christmas 
Animations 
Issey 
Miyake 
2017. 
Images 
courtesy 
of 
Philippe 
Apeloig/©ADAGP, 
Paris 
and 
DACS, 
London 
2018 
79 
top
Image 
courtesy 
Campari 
Archives, 
Davide 
Campari-Milano 
S.p.A./© 
DACS 
2018 
78 
bottom
Images 
courtesy 
Campari 
Archives, 
Davide 
Campari-Milano 
S.p.A. 
80
Courtesy 
Roberto 
de 
Vicq 
83
Courtesy 
Lippincott 
84
Jordi 
Duró 
Studio 
89
TM. 
& 
© 
MOURON. 
CASSANDRE. 
Lic 
2018-17-09-01 
www.cassandre.fr 
91
Courtesy 
Seymour 
Chwast 
95 
Image 
courtesy 
Nathan 
Garland 
96
Creative 
Directors: 
Malcolm 
Buick, 
Matt 
Owens; 
Strategy 
& 
Writing: 
Molly 
Carkeet; 
Senior 
Designers: 
Cassidy 
Van 
Dyk, 
Allison 
Connell; 
Designers: 
Sabrina 
Nacmias, 
Bora 
Kim; 
Photography: 
Nathan 
Perkel 
99
© 
Amazon.com, 
Inc. 
103
Courtesy 
RafÔ¨Ānerie¬†
AG 
104
Courtesy 
Spinach 
Design 
107
Images 
courtesy 
Heydays 
AS 
111 
Jerzy 
Janiszewski 
112
Image 
courtesy 
Leader 
Creative 
115
Images 
courtesy 
Lance 
Wyman 
119
Images 
courtesy 
COLLINS, 
New 
York 
121
Image 
courtesy 
Polish-
Japanese 
Academy 
of 
Information 
Technology

Table of contents