The Typography Idea Book
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The Typography Idea Book

Inspiration from 50 Masters

Steven Heller, Gail Anderson

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eBook - PDF

The Typography Idea Book

Inspiration from 50 Masters

Steven Heller, Gail Anderson

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About This Book

"This book is a short read, perfectly pitched at those looking to take their first step into the world of typography" ‚Äď CreativeBloq"Geared towards helping you evolve different typographic styles, the book [‚Ķ] is packed with practical techniques and iconic examples" ‚Äď Creative BoomPlaying with typographic puzzle pieces is one of the joys of graphic design and typographers have many entertaining, esoteric and eccentric options at their disposal. The Typography Idea Book presents 50 of the most inspiring approaches used by masters of the field from across the world, visible in all areas of popular culture. Beautifully illustrated, this book presents images from leading designers who use fonts, lettering, illustrations and digital media in all fields of the visual arts, including web design, logo design and branding.Geared towards helping you evolve different typographic styles, The Typography Idea Book contains none of the technical jargon or tired old rules found in traditional tutorials but is packed with practical techniques and iconic examples. From type transformation to abstraction, via overlapping, hand-lettering, vectorizing, novelty typefaces and puns, discover all the brilliant ideas you could be bringing to your own designs.From the introduction:"Not every designer is a good, much less a great, typographer.Actually, to be a great typographer you have to be a highly skilledgraphic designer in the first place. Typography is, arguably, the most important component of graphic design. It requires a distinct ability to make readable messages while expressing, emoting and projecting concepts to audiences, large and small.Typography can be copied and, therefore, it can be taught. Likethe classical painting student learning to perfect the rendering of human form by repeatedly drawing from the same plaster cast, the best way to learn typography is to do it over and over again. Theory is fine, but practice is necessary in order to develop a visceral feeling about the way letters sit on a page or screen. You must know if they are in harmony, or unsuited to marriage. Playing with typographic puzzle pieces is one of the joys of typography. While the end result must be understandable ‚Äď though please note that doesn't necessarily mean legible, for illegibility is relative and what is illegible can often be deciphered ‚Äď the process can be intuitive. What you see is more than what you get: playing with type is an opportunity to create typographic personalities both for yourself and for your clients.This book is geared towards helping you evolve different typographic characters or styles, or perhaps even your specific design signature. What this book is not is a tutorial in typographic basics ‚Äď kerning, spacing, selecting, and so on. There are many excellent existing volumes that will give you that essential knowledge. Our intention here is to lay out many of the fun, esoteric and eccentric options a typographer has at his or her disposal. These 'commonly uncommon' approaches include type transformation and mutation, as well as puns and metaphors, and typographic pastiche and quotation.In other words if typographic basics are the 'main course' in yourtypographic feeding frenzy, the ideas herein are the dessert. It's time to indulge yourself in what is offered on the menu of typographic confections." - Steven Heller and Gail Anderson

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Information

Publisher
Laurence King
Year
2016
ISBN
9781786270962
Topic
Design
Subtopic
Typographie
Introduction:
Make 
great 
typography
Not 
every 
designer 
is 
a 
good, 
much 
less 
a 
great, 
typographer. 
Actually, 
to 
be 
a 
great 
typographer 
you 
have 
to 
be 
a 
highly 
skilled 
graphic 
designer 
in 
the 
Ô¨Ārst¬†
place. 
Typography 
is, 
arguably, 
the 
most 
important 
component 
of 
graphic 
design. 
It 
requires 
a 
distinct 
ability 
to 
make 
readable 
messages 
while 
expressing, 
emoting 
and 
projecting 
concepts 
to 
audiences, 
large 
and 
small. 
Typography 
can 
be 
copied 
and, 
therefore, 
it 
can 
be 
taught. 
Like 
the 
classical 
painting 
student 
learning 
to 
perfect 
the 
rendering 
of 
human 
form 
by 
repeatedly 
drawing 
from 
the 
same 
plaster 
cast, 
the 
best 
way 
to 
learn 
typography 
is 
to 
do 
it 
over 
and 
over 
again. 
Theory 
is 
Ô¨Āne,¬†
but 
practice 
is 
necessary 
in 
order 
to 
develop 
a 
visceral 
feeling 
about 
the 
way 
letters 
sit 
on 
a 
page 
or 
screen. 
You 
must 
know 
if 
they 
are 
in 
harmony, 
or 
unsuited 
to 
marriage. 
Playing 
with 
typographic 
puzzle 
pieces 
is 
one 
of 
the 
joys 
of 
typography. 
While 
the 
end 
result 
must 
be 
understandable 
‚Äst
though 
please 
note 
that 
doesn’t 
necessarily 
mean 
legible, 
for 
illegibility 
is 
relative 
and 
what 

Table of contents