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Jugaad Time
Ecologies of Everyday Hacking in India
Amit S. Rai
- English
- PDF
- Available on iOS & Android
Jugaad Time
Ecologies of Everyday Hacking in India
Amit S. Rai
About This Book
In India, the practice of jugaad âfinding workarounds or hacks to solve problemsâemerged out of subaltern strategies of negotiating poverty, discrimination, and violence but is now celebrated in management literature as a disruptive innovation. In Jugaad Time Amit S. Rai explores how jugaad operates within contemporary Indian digital media cultures through the use of the mobile phone. Rai shows that despite being co-opted by capitalism to extract free creative labor from the workforce, jugaad is simultaneously a practice of everyday resistance, as workers and communities employ hacks to oppose corporate, caste, and gender power. Locating the tensions surrounding jugaadâas both premodern and postdigital, innovative and oppressiveâRai maps how jugaad can be used to undermine neoliberal capitalist media ecologies and nationalist politics.