CONTENTS
About the Editor
Contributors
Preface
Introduction
PART I: Tourism and Destination Management
1. Destination Management and Competitiveness: Intervention of Destination Management Organizations for Global Competency from an Indian Perspective
Bindi Varghese
2. Policing Tourism: Challenges and Opportunities of Tourist Police System In India
N. Chaitanya Pradeep
3. Visitor Management and Community Participation in an Ecotourism Destination: The Case of Kanha Tiger Reserve, Madhya Pradesh, India
Anu Chandran
4. Empowerment of Marginalized Communities and Tourism: A Case Study of Theyyam Dance, an Indian Perspective
Jacob John and Megha Jacob
5. Influence of Perceived Risks on the Destination Choice Process: An Indian Perspective
Jose K. Antony and Joby Thomas
6. Community-Based Waste Management for Sustainable Tourism in Backwater Regions of Kerala, India
Emilda K. Joseph
7. Civil Disturbances and the Tourism Sector: An Impact Study on Kerala Tourism, India
Sandhya Hariprasad and Bindi Varghese
8. Ecological Tourism Pointers: Analysis on Concepts, Frameworks, and Applications on the Vembanad Lake of Kerala, India
Suja John
9. Managing A Heritage City for Tourism And The Contribution to the Regional Development: A Case of Darasuram in Kumbakonam, Tamil Nadu, India
K. Selva Kumar
PART II: Operational and Managerial Perspectives in the Service Sector
10. Organizational Culture and Employee Motivation Among the Tourism Professionals in Karnataka, India
Tomy K. Kallarakal
11. Employee Engagement in Travel Organizations in India: The Influence of Psychological Climate on Employee Engagement and its Influence on Intent to Stay
Ginu George
12. Can Foreign Exchange Volatility Really Influence Tourist Inflow in India?
K. J. Anson and Avin Thaliath
13. Celebrity Endorsement: Solving The Destination Marketing Puzzle: An Indian Perspective
Rosma Mary Jolly
14. Talent Development in the Tourism Industry: A Deliberation on the Open Source Talent in Goa, India
Chery Poornima Smith e Venan Dias and Venan Bonaventure Dias
15. Role of Tourism Education In Meeting the Competency Expectations of the Tourism Industry In India
Nagarjuna G.
16. Socially Responsible Investment: A New Paradigm in the Tourism and Hospitality Sector: An Indian Scenario
Gowri Shankar R. and Arjun B. S.
17. Sociocultural Impacts of the Namdapha Ecocultural Festival on the Local Residents of Miao, India
Pinky Jacob
PART III: Emerging Areas in Tourism
18. The Indian Hybridity in its Cultural Expression: Better Understanding Oneās Cultural Heritage
Githa U. Badikillaya
19. Challenges of Medical Tourism: Managerial Paradigm in the Indian Framework
Bindi Varghese
20. Developing a Competitive Wine Tourism Destination: A Case Study of Vineyards in Maharashtra, India
Anupama S. Kotur (Kaddi)
21. Agritourism in India: Strategies for Growth
Suraj Nair
22. Commercialization of Art Forms: A Kerala Tourism Perspective, India
Anu Ajayagosh
23. Hindu Pilgrimage: Issues and Challenges in Kerala, India
Nikhil Raj
24. Sustainable Tourism Indicators: A Literature Review on Concepts, Frameworks, and Applications
Shamima Akhtarl
25. Social Media in Tourism: Challenges and Corrective Measures
Sneha N. and B. George
Index
ABOUT THE EDITOR
Dr. Bindi Varghese holds a doctorate in commerce, specializing in tourism. As an academician and tourism profes- sional, she has over sixteen years of academic and industrial experience. Currently, she is affiliated with Christ (Deemed to be University) as an asso- ciate professor and Research Coordi- nator at School of Business Studies and Social Sciences, Bannerghatta Road Campus. She has served many educa- tional institutions in South India and has served as a national and international expert for a decade among the educational institutions of India. Currently, she is actively associated with the Indian Tourism Congress (ITC) and the Kerala Development Society (KDS), New Delhi.
With a passion for research, she has guided MPhil and PhD scholars. The active research undertaken include: impact assessment studies, medical tourism, DMOs, and ecological studies.
Dr. Bindi completed a major research project on āStrategic Interven- tion of Destination Management Organizations to Enhance Competitive- ness of Tourism DestinationsāA Model for Karnataka, India,ā funded by Christ (Deemed to be University). The study has been presented to the Karnataka Government, India, as an annexure. This action research proposes a strategic model to the Government of Karnataka to improve the quality of tourism in the State. This completed study was funded by Christ (Deemed to be University), Center for Research (2013ā2016).
Along with her academic expertise, she is also an issue editor for ATNAāJournal of Tourism Studies, published by Christ (Deemed to be University), Bangalore. She has extensively written for national and international peer-reviewed journals and is very well recognized in the academic circle in India. She has authored a book on medical tourism in India and has also contributed chapters to edited books and has published several articles in areas of destination management, governance, medical tourism, e-tourism, and so forth.
As an educationist, with her experience and expertise, she is frequently invited to address students from other institutions and at various industry summits. Apart from the academic journal, Dr. Bindi also writes for leading newspapers and travel magazines in tourism and hospitality.
CONTRIBUTORS
Anu Ajayagosh is an academic consultant in Toronto, Canada. She has worked as a coordinator for business commerce vocational courses with NMKRV College for Women, Bangalore, India. Anu has completed her MPhil and Masterās degree in Tourism from Christ (Deemed to be University), Bangalore. She holds IATA-UFTAA certification from SATM, Kochi. Being an enthusiastic researcher she has presented and published various research papers in national and international conferences and seminars. Her research interest includes cultural studies and sustainability.
Shamima Akhtar works with TriCounty OICāan organization dedicated to training and education in Pennsylvania, USA. Prior to relocating to the USA, Shamima worked with Kashmir University, India, as a lecturer in the Tourism Studies Department. In addition to the work as an academician, she also has experienced travel and tourism corporate life while working for different organizations. She has had affiliations with Colorado State University, USA, for her academic growth. Her research interests lie in sustainable tourism practices and destination marketing. Fortifying her research, she has immensely contributed to national and international journals.
K. J. Anson is an assistant professor at the Department of Commerce, Christ (Deemed to be University), Bangalore, India. He has completed an MPhil, and with his academic expertise he has widely written in peerreviewed journals and is a regular invitee among the scholarly talks and discussion forums. He is currently pursuing his PhD in behavioral finance. He has a keen interest in interdisciplinary research and has presented papers widely in tourism and hospitality by applying newer methodologies of research into areas of contemporary concern.
Jose K. Antony is an assistant professor in the discipline of tourism studies, Christ (Deemed to be University), Bangalore, India. Having completed his Masterās in Tourism Administration from Bangalore University and Masterās in Philosophy (Tourism) from Christ (Deemed to be University), he also holds wide experience in working with the airline and travel industry. His interests in research ...