Entrepreneurial Marketing and International New Ventures
eBook - ePub

Entrepreneurial Marketing and International New Ventures

Antecedents, Elements and Outcomes

  1. 196 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Entrepreneurial Marketing and International New Ventures

Antecedents, Elements and Outcomes

About this book

The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship.

The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms' performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets.

It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship.

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Yes, you can access Entrepreneurial Marketing and International New Ventures by Izabela Kowalik in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2020
Print ISBN
9780367456399
eBook ISBN
9781000063219
Edition
1
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Series Page
  4. Title Page
  5. Copyright Page
  6. Contents
  7. List of Figures
  8. List of Tables
  9. List of Contributors
  10. Acknowledgments
  11. Introduction
  12. 1 Defining Entrepreneurial Marketing and Instant Internationalization
  13. 2 Entrepreneurial Marketing Components and the Concept's Role in Internationalization of SMEs
  14. 3 Managerial and Organizational Determinants of Entrepreneurial Marketing in a Global Context
  15. 4 Entrepreneurial Marketing Orientation and International New Ventures
  16. 5 Antecedents of International Entrepreneurial Marketing Strategies
  17. 6 Performance Outcomes of Entrepreneurial Marketing in International Markets
  18. 7 Entrepreneurial Marketing in the Transition and Mature Economies
  19. Conclusions, Implications and Future Directions
  20. Appendix I The Standardized Error of Estimation
  21. Appendix II Case Studies
  22. Index