eBook - ePub

The Neuroscience of Rhetoric in Management

Name: The Neuroscience of Rhetoric in Management
ISBN: 9780429775000

Compassionate Executive Communication

Dirk Remley,

96 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Neuroscience of Rhetoric in Management

Compassionate Executive Communication

Dirk Remley,

About this book

Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one's actions and other non-verbal attributes that carry meaning for audiences. Further, decisions may affect these audiences differently emotionally and economically, complicating communication with each group.

This book provides case studies to illustrate communication failure that directly resulted in executives' termination. These case studies include the fields of higher education, health care administration, computer technology, medical research, news media, and advertising. Synthesizing scholarship in neuroscience about how the brain processes information from verbal, visual and other stimuli as well as management and communication principles found in books valued in leadership development programs, this book explains why audiences reacted negatively to messages and describes how the messages could have been delivered to get a better response. The book includes rubrics to assist readers develop their own messages. Executives and those in leadership development programs will benefit from this book.

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Yes, you can access The Neuroscience of Rhetoric in Management by Dirk Remley in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.