eBook - ePub

Absolute Essentials of Strategic Marketing

Name: Absolute Essentials of Strategic Marketing
ISBN: 9781000096644

Tony Proctor,

118 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Absolute Essentials of Strategic Marketing

Tony Proctor,

About this book

Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird's-eye view of the field for students of marketing strategy.

Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of 'strategic windows' to facilitate student understanding, looking at how firms can best anticipate and react to opportunities and threats.

Enhanced by text features such as essential summaries, focused references and additional online supplements, this very short introduction enables the reader to zero in on the core priorities for strategic marketers. The result is a volume that is valuable reading for marketing students around the world.

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Yes, you can access Absolute Essentials of Strategic Marketing by Tony Proctor in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.