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Travel Marketing and Popular Photography in Britain, 1888–1939

Name: Travel Marketing and Popular Photography in Britain, 1888–1939
Author: Sara Dominici

Reading the Travel Image

Sara Dominici

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222 pages
English
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eBook - ePub

Travel Marketing and Popular Photography in Britain, 1888–1939

Reading the Travel Image

Sara Dominici

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About This Book

This book explores how popular photography influenced the representation of travel in Britain in the period from the Kodak-led emergence of compact cameras in 1888, to 1939. The book examines the implications of people's increasing familiarity with the language and possibilities of photography on the representation of travel as educational concerns gave way to commercial imperatives. Sara Dominici takes as a touchstone the first fifty years of activity of the Polytechnic Touring Association (PTA), a London-based philanthropic-turned-commercial travel firm. As the book reveals, the relationship between popular photography and travel marketing was shaped by the different desires and expectations that consumers and institutions bestowed on photography: this was the struggle for the interpretation of the travel image.

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Information

Publisher

Routledge

Year

2017

ISBN

9781351378338

Edition

Topic

Art

Subtopic

History of Photography