Tourism and Cuba
Complexities of Tourism Planning and Development
- 160 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Cuba has experienced many social, economic, and political changes since Raul Castro retained presidency of the island nation in 2008. This comprehensive volume examines how Cuba has restructured some of its core economic policies in order to tackle stagnation; these include allowing for more legalized private enterprises, reducing the number of State-employed workers, and fostering additional outside investments. The authors explore the surge of entrepreneurial activity in tourism among Cuban residents due to these reforms, whether that be offering new tourism products or expanding traditional ones.
Though the current diplomatic climate suggests continued uncertainty, the ripple effect of a potentially thawing relationship between Cuba and the USA resulted in an unexpected surge of international tourists wishing to experience Cuba before it opened to the American travel market. This book highlights the factors that are influencing, and in some cases complicating, tourism planning and development in Cuba. The authors explore a wide range of topics including tourism and land-use policy, competitiveness, responsible practices, gender and ethical advertising, the role of tour guides, emergence of casa particulares, experiential learning and solidarity, and authenticity through local art.
This book will interest students, researchers, politicians and investors with a focus on Cuba. It was originally published as a special issue of the journal Tourism Planning & Development.
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Information
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Contents
- Citation Information
- Notes on Contributors
- 1 Introduction: Complexities of Tourism Planning and Development in Cuba
- 2 Historical Evolution and Spatial Development of Tourism in Cuba, 1919-2017: What is Next?
- 3 Cuba Today: An Overview of Tourism Competitiveness
- 4 Tourism Initiatives Developed through Collaboration with Foreign Organizations: The Emergence of Responsible Practices in Cuba
- 5 Development Tourism in Cuba: Experiential Learning and Solidarity in the Development Tourism Encounter
- 6 Business, Hospitality, and Change in Cuba's Private Tourism Sector: A View from Casas Particulares in Viñales
- 7 Global Contemporary Art Tourism: Engaging with Cuban Authenticity Through the Bienal de La Habana
- 8 Gender, Advertising and Ethics: Marketing Cuba
- 9 Tour Guides' Roles and Their Perceptions of Tourism Development in Cuba
- Index