Customer Relationship Management Systems Handbook
eBook - PDF

Customer Relationship Management Systems Handbook

  1. 266 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Customer Relationship Management Systems Handbook

About this book

This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.

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Information

Publisher
Auerbach Publications
Year
2002
Print ISBN
9780849311437
eBook ISBN
9781420000153
Edition
1
Topic
Business
Subtopic
Customer Relations
Index
Business

Table of contents

  1. Front cover
  2. Dedication
  3. Contents
  4. Introduction
  5. Chapter 1. The Customer Today
  6. Chapter 2. The Evolution of Customer Relations to CRM
  7. Chapter 3. The Technology of CRM
  8. Chapter 4. Case Studies in CRM
  9. Chapter 5. Privacy in CRM
  10. Chapter 6. Benefits of CRM
  11. Appendix A: Glossary of CRM and Data Warehouse Terminology
  12. Appendix B: References and Bibliography
  13. Index
  14. Back cover

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Yes, you can access Customer Relationship Management Systems Handbook by Duane E. Sharp in PDF and/or ePUB format, as well as other popular books in Business & Customer Relations. We have over one million books available in our catalogue for you to explore.