Applied Mass Communication Theory
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Applied Mass Communication Theory

A Guide for Media Practitioners

Jack Rosenberry, Lauren A. Vicker

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  1. 296 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub
No longer available |Learn more

Applied Mass Communication Theory

A Guide for Media Practitioners

Jack Rosenberry, Lauren A. Vicker

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About This Book

Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs.

This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.

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Information

Publisher
Routledge
Year
2017
ISBN
9781134974283
Edition
2
Topic
Filología
Subtopic
Estudios de comunicación

Table of contents