eBook - ePub

E-Service: New Directions in Theory and Practice

Name: E-Service: New Directions in Theory and Practice
ISBN: 9781315291277

New Directions in Theory and Practice

Roland T. Rust,

P.K. Kannan,

320 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

E-Service: New Directions in Theory and Practice

New Directions in Theory and Practice

Roland T. Rust,

P.K. Kannan,

About this book

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.

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Yes, you can access E-Service: New Directions in Theory and Practice by Roland T. Rust,P.K. Kannan in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.