- 154 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.
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Information
Table of contents
- Cover
- Half Title
- Dedication
- Title
- Copyright
- Contents
- List of Tables
- List of Figures
- Acknowledgements
- Preface
- List of Abbreviations
- 1. The Airport Enterprise: Role and Scope of Activity
- 2. The Air Transport Value Chain
- 3. The Aviation-Related SBU: The Airport Enterpriseās Technical Core Business
- 4. New Marketing-Driven Paradigms for the Airport Enterpriseās Aviation-Related Business
- 5. The Development of the Non Aviation-Related Value Proposition
- 6. Achieving Sustainable Growth for the āCommercial Airportā Concept: The Role of Loyalty Schemes
- 7. How to Construct an Airport Marketing Plan
- 8. September 11 Attacks
- 9. The Airport Industry: An International Picture
- 10. Afterword
- Bibliography
- Index
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Yes, you can access Airport Marketing by David Jarach in PDF and/or ePUB format, as well as other popular books in Technology & Engineering & Business General. We have over 1.5 million books available in our catalogue for you to explore.