Developing and Managing a Successful Payment Cards Business

Jeff Slawsky, Samee Zafar

• Publisher: Routledge
• Year: 2017
• Print ISBN:
  9781138248649
• eBook ISBN:
  9781351944922
• Topic: Business
• Subtopic: Business General
• Index: Business

The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no comprehensive book or reference material available in the marketplace that provides fact-based perspectives on how to develop and manage a successful card business - despite the significant demand from all those involved in the industry. Developing and Managing a Successful Payment Cards Business offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques. The book also reviews underlying infrastructure components relating to operations and systems including risk management and transaction processing and suggests improvement techniques. There is detailed discussion on portfolio performance and profitability evaluation, as well as new technology developments and emerging payment systems such as chip cards and mobile payments.

Table of contents

• Cover
• Half Title
• Title Page
• Copyright Page
• Table of Contents
• List of Figures
• List of Tables
• 1 Introduction to Payment Cards
• 2 How Payment Cards Work
• 3 Organizational Design
• 4 Marketing and Strategy
• 5 Existing Account Marketing
• 6 Customer Management
• 7 Operations Management
• 8 Fraud Prevention and Control
• 9 Collections
• 10 Infrastructure and Delivery Channels
• 11 Profitability
• 12 Business Process Analysis
• 13 Future of Payment Cards
• 14 Alternative Payment Products
• 15 Securitization
• Index