Integrated Intellectual Asset Management

A Guide to Exploiting and Protecting your Organization's Intellectual Assets

Steve Manton

• Publisher: Routledge
• Year: 2017
• eBook ISBN: 9781351927284
• Topic: Business
• Subtopic: Business General
• Index: Business

Intellectual assets - including documents, designs, know-how, software, data, patents and trademarks - are critical to the delivery of innovative, and cost effective, products and services. Despite this many organizations seek to manage their intellectual assets using a range of bolt-on, stand-alone business processes, often divorced from the processes used to manage their services and products. Integrated Intellectual Asset Management explains how to take full advantage of your organization's intellectual assets by integrating their management in six key areas: ¢ decision making systems ¢ strategy ¢ policy and accountabilities ¢ knowledge management ¢ people and behaviour ¢ targets and metrics You can only hope to develop, protect, exploit, and realize the value of your key intellectual assets when you integrate the way you manage them into existing business processes and culture. Integrated Intellectual Asset Management guides you through this process.

Table of contents

• Cover
• Half Title
• Title Page
• Copyright Page
• Table of Contents
• List of Figures
• Foreword
• 1 Introduction
• 2 Background
• 3 Intellectual Asset Strategy
• 4 Policy and Accountabilities
• 5 Decision Making
• 6 People and Behaviour
• 7 Targets and Challenge
• 8 Processes – Knowledge Management
• 9 Processes – Information Management
• 10 Processes – Patent Portfolio Management
• 11 Processes – IP and IA Functions
• 12 Processes – Intellectual Asset Plans
• 13 IA Management Within a Group of Companies
• 14 Licensing
• 15 Agreements
• 16 Valuation of Intellectual Assets
• 17 Due Diligence
• Appendix 1 Intellectual Property Rights
• Index