eBook - ePub

The Conversation Company

Name: The Conversation Company
ISBN: 9780749464745

Boost Your Business Through Culture, People and Social Media

Steven Van Belleghem,

288 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Conversation Company

Boost Your Business Through Culture, People and Social Media

Steven Van Belleghem,

About this book

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.

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Yes, you can access The Conversation Company by Steven Van Belleghem in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.