Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion.
The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization.
Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.
eBook - ePub
The Conversation Company
Boost Your Business Through Culture, People and Social Media
- 288 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Conversation Company
Boost Your Business Through Culture, People and Social Media
About this book
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Information
Table of contents
- Cover
- Praise for The Conversation Company
- Title page
- Imprint
- Table of contents
- Foreword
- Acknowledgements
- Introduction
- Part 1 A world full of contradictions
- Part 2 The Conversation Company: culture, people and social media
- Part 3 The four Cs for the management of the Conversation Company
- Part 4 How to become a Conversation Company in three easy steps
- Epilogue
- Notes
- About the author
- About InSites Consulting
- Index
- Full imprint
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Yes, you can access The Conversation Company by Steven Van Belleghem in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over 1.5 million books available in our catalogue for you to explore.