Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.
Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth.
Effective Sales Enablement shows you how to:
- Understand trends that impact sales professionals and how to take advantage of them
- Become a better marketer with creative ideas on how to support sales
- Integrate sales elements into select marketing programmes - and vice versa
- Assemble a first-class sales enablement team
- Leverage technology to better integrate sales and marketing
eBook - ePub
Effective Sales Enablement
Achieve sales growth through collaborative sales and marketing
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Cover
- Title Page
- Copyright
- Contents
- List of Figures
- About the author
- Preface
- Acknowledgements
- Introduction: Sales enablement from a marketer’s perspective
- 01 Sales enablement, Leonardo da Vinci and the Industrial Revolution
- 02 Twelve sales trends that matter
- 03 The dilemma for marketing as a sales enablement function
- 04 Branding and messaging also apply to sales
- 05 Key sales enablement ingredients: Training, content, and coaching
- 06 All marketing leads to sales
- 07 Design and user experience enhance sales success
- 08 When it’s time to build your sales enablement team
- 09 It’s complicated: The blessings and curses of technology
- 10 Action. Action. Action.
- Index
- Backcover
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Yes, you can access Effective Sales Enablement by Pam Didner in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over 1.5 million books available in our catalogue for you to explore.