Event Sponsorship and Fundraising
eBook - ePub

Event Sponsorship and Fundraising

An Advanced Guide

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Event Sponsorship and Fundraising

An Advanced Guide

About this book

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Event Sponsorship and Fundraising by Tom Lunt,Eva Nicotra in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Kogan Page
Year
2018
Print ISBN
9780749480929
eBook ISBN
9780749480936
Edition
1
Topic
Business
Subtopic
Hospitality, Travel & Tourism Industry
Index
Business

INDEX

5G wireless systems 197
account directors 222–23
account executives 223
account managers 223
accountability 174, 175
act marketing 48
actual proposal 111, 112–13
Adams, Nick 34, 51, 55–61
advertisement blockers 8
advertising 28, 29
agreement without consideration 137–38
AIDA model 181
aims, sponsor’s see objectives
Alexander, Meredith 148
Alibaba 198
aligning audiences with sponsors 68–71, 208–09
ambush marketing 10, 99, 152, 158, 166–67
amplification 59–61
Andersson, T 82–83
Andreason, A 69
annual general meetings (AGMs), online 196
approaching prospective sponsors/funders 119–20, 210
Arcodia, C 146
Armstrong, G 28
art 12–15
Greenbelt Arts and Music Festival 52–55
Arts Council 12, 13–14, 16–18
assets identification 114–17
attracting sponsors’/funders’ support 65–87
attribution 178
audience accessibility 68
audience actionability 68
...

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. Figures and tables
  6. Case studies and insights
  7. About the authors
  8. Foreword
  9. Preface
  10. Acknowledgements
  11. 01 Introduction to event sponsorship, fundraising, partnerships and relationship development
  12. 02 Event sponsorship at the centre of the integrated marketing communications mix
  13. 03 Delivering event sponsorship campaigns
  14. 04 Identifying and securing sponsors and funding opportunities
  15. 05 Prospecting for grant funding and sponsorship: case studies from Scottish cycling events
  16. 06 Preparing and delivering a sponsorship pitch
  17. 07 Managing relationships with sponsors and funding bodies
  18. 08 Legal issues in event sponsorship and fundraising
  19. 09 Evaluating sponsorship and grant-making relationships
  20. 10 Where next for event sponsorship and fundraising?
  21. 11 Practical templates to kick-start your event sponsorship and fundraising
  22. Afterword – building your career in sponsorship and fundraising
  23. Glossary
  24. References
  25. Further reading
  26. Index
  27. Backcover