Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors.
Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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INDEX
5G wireless systems 197
account directors 222–23
account executives 223
account managers 223
accountability 174, 175
act marketing 48
actual proposal 111, 112–13
Adams, Nick 34, 51, 55–61
advertisement blockers 8
advertising 28, 29
agreement without consideration 137–38
AIDA model 181
aims, sponsor’s see objectives
Alexander, Meredith 148
Alibaba 198
aligning audiences with sponsors 68–71, 208–09
ambush marketing 10, 99, 152, 158, 166–67
amplification 59–61
Andersson, T 82–83
Andreason, A 69
annual general meetings (AGMs), online 196
approaching prospective sponsors/funders 119–20, 210
Arcodia, C 146
Armstrong, G 28
art 12–15
Greenbelt Arts and Music Festival 52–55
Arts Council 12, 13–14, 16–18
assets identification 114–17
attracting sponsors’/funders’ support 65–87
attribution 178
audience accessibility 68
audience actionability 68
...Table of contents
- Cover
- Title Page
- Copyright
- Contents
- Figures and tables
- Case studies and insights
- About the authors
- Foreword
- Preface
- Acknowledgements
- 01 Introduction to event sponsorship, fundraising, partnerships and relationship development
- 02 Event sponsorship at the centre of the integrated marketing communications mix
- 03 Delivering event sponsorship campaigns
- 04 Identifying and securing sponsors and funding opportunities
- 05 Prospecting for grant funding and sponsorship: case studies from Scottish cycling events
- 06 Preparing and delivering a sponsorship pitch
- 07 Managing relationships with sponsors and funding bodies
- 08 Legal issues in event sponsorship and fundraising
- 09 Evaluating sponsorship and grant-making relationships
- 10 Where next for event sponsorship and fundraising?
- 11 Practical templates to kick-start your event sponsorship and fundraising
- Afterword – building your career in sponsorship and fundraising
- Glossary
- References
- Further reading
- Index
- Backcover
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Yes, you can access Event Sponsorship and Fundraising by Tom Lunt,Eva Nicotra in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over 1.5 million books available in our catalogue for you to explore.