Contrary to popular perception, charities and non-profits now generate over half their total income by selling goods and professional services.
Charities of all shapes and sizes are increasingly targeting commercial growth to help fulfil their aims, and commercial income within the sector has doubled since the year 2000. Big opportunities exist, and The Commercial Charity will help any professional in the sector to take advantage of them and increase the social and financial impact of their organization.
Using a wealth of examples, The Commercial Charity demonstrates the wider societal benefits of taking a professional approach to commercial income and harnessing business to bring about change. It provides a process for creating a clear, integrated strategy, outlining a methodology for developing ideas and scaling innovations, while providing an ethical model for marketing and selling them. With interviews from leaders of many of the most successful charities including the National Autistic Society, NSPCC and British Asian Trust, this book will show readers how to evolve their organization into a professional, commercially-adept non-profit. Ultimately, readers will learn how to successfully use business principles and techniques not just to raise money, but to create long lasting and self-sustaining social impact.
eBook - ePub
The Commercial Charity
How Business Thinking Can Help Non-Profits Grow Impact and Income
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Commercial Charity
How Business Thinking Can Help Non-Profits Grow Impact and Income
About this book
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Information
Table of contents
- Cover
- Endorsement
- Titlepage
- Contents
- List of Figures
- Foreword by Mark Lever
- Foreword by Martin Halliwell
- Foreword by Richard Hawkes
- Acknowledgements
- Introduction: A commercial journey
- 01 The business of charity
- 02 Developing earned income
- 03 Customer-centred models
- 04 The business of social change
- 05 Improving business performance
- 06 A strategy for commerce
- 07 Keys to commercial success
- 08 Leading the charge
- Epilogue: The charity of business
- Further reading
- Index
- Copyright
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Yes, you can access The Commercial Charity by Martyn Drake in PDF and/or ePUB format, as well as other popular books in Business & Business Development. We have over 1.5 million books available in our catalogue for you to explore.