Tourism, Hospitality and Digital Transformation
eBook - ePub

Tourism, Hospitality and Digital Transformation

Strategic Management Aspects

Kayhan Tajeddini, Vanessa Ratten, Thorsten Merkle, Kayhan Tajeddini, Vanessa Ratten, Thorsten Merkle

Share book
  1. 228 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Tourism, Hospitality and Digital Transformation

Strategic Management Aspects

Kayhan Tajeddini, Vanessa Ratten, Thorsten Merkle, Kayhan Tajeddini, Vanessa Ratten, Thorsten Merkle

Book details
Table of contents
Citations

About This Book

Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance.

The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.

Frequently asked questions

How do I cancel my subscription?
Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.
Can/how do I download books?
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
What is the difference between the pricing plans?
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
What is Perlego?
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Do you support text-to-speech?
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Is Tourism, Hospitality and Digital Transformation an online PDF/ePUB?
Yes, you can access Tourism, Hospitality and Digital Transformation by Kayhan Tajeddini, Vanessa Ratten, Thorsten Merkle, Kayhan Tajeddini, Vanessa Ratten, Thorsten Merkle in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Business allgemein. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2019
ISBN
9780429623387
Edition
1
Topic
Betriebswirtschaft
Subtopic
Business allgemein

Table of contents