Techno Politics in Presidential Campaigning
eBook - ePub

Techno Politics in Presidential Campaigning

New Voices, New Technologies, and New Voters

  1. 272 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Techno Politics in Presidential Campaigning

New Voices, New Technologies, and New Voters

About this book

The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.

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Yes, you can access Techno Politics in Presidential Campaigning by John Allen Hendricks,Lynda Lee Kaid in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Index

ABC 27, 131, 136, 139, 143, 172, 196
abortion: issues in debates 161, 163–165, 168, 177, 186
Abrajano, M. A. 104
Ackerman, S. 198
Acock, A. 202
Adams, K. 174
advertising: effects on minorities 103–105, 112, 118; evokes emotional responses 85; increases knowledge levels 199, 202; leads to higher candidate evaluations 107–108, 117–118, 121, 123; negative advertising 83–85, 200; political 47; use with new technologies 16, 20, 29, 77
Afghanistan see issues in 2008 campaign
African-American(s) 103–104, 116–118, 164–166, 198; effects of TV ads 112, 117–118, 122–123; favorability to Obama 6, 112, 117–118, 122; importance of Obama as first African-American nominee 3, 102, 213, 230; media use and effects (on minorities) 6, 106, 113; and new technologies 6, 113–118, 120–122
agenda-setting: attribute agenda-setting 155; in debates 134–135, 153–157, 168–169
Alaska 4, 171, 172, 175, 185, 187, 189, 190, 196, 210
Albiniak, P. 199
Alger, D. 198
aliens see immigration/immigrants
Allen, M. 198
Althaus, S. 26–27, 63, 75
Ancu, M. 5, 11, 12, 14, 16, 18, 20
Ansolabehere, S. 83, 200
Anstead, N. 105
Arceneaux, K. 85
Ashford, S. 65
Asian minorities 103–104, 106, 111–113, 116–117, 120–122, 175
attacks 213; attacks in blogs 83–88, 92–95; attacks in campaign email 49–...

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Dedication
  5. Contents
  6. List of Figures
  7. List of Tables
  8. Abbreviations
  9. Preface
  10. Acknowledgments
  11. About the Editors
  12. About the Contributors
  13. SECTION I New Technologies
  14. SECTION II New Voices and New Voters
  15. SECTION III New Technologies and New Voices in Debates
  16. SECTION IV Media Representations and Voter Engagement
  17. Index