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Ethnographic Thinking
Ethnographic Thinking
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Ethnographic Thinking

From Method to Mindset
Jay Hasbrouck
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pages
120 pages
language
English
format
ePUB (mobile friendly)
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Ethnographic Thinking

From Method to Mindset
Jay Hasbrouck
Book details
Table of contents

About This Book

This book argues that 'ethnographic thinking'—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too.

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Information

Publisher
Taylor and Francis
Year
2017
ISBN
9781351362481
Topic
Social Sciences
Subtopic
Anthropology
Edition
1

Table of contents