Strategic Marketing

Name: Strategic Marketing
ISBN: 9781134619955

An Introduction

Tony Proctor,

336 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Available until 4 Dec |Learn more

Strategic Marketing

An Introduction

Tony Proctor,

About this book

Every enterprise needs an understanding of the strategies used by its competitors, and a basic knowledge of how the business environment impacts on its organization before it can formulate a marketing plan. Subjects covered include:

* marketing strategy
* analyzing the business environment
* the customer in the market place
* targeting and positioning
* marketing mix strategy.This fresh new introductory text examines the nature of competitive marketing strategy, highlights the importance of adopting new marketing practices in order to reap most benefit from the business opportunities of the twenty-first century, and considers how effective management of internal and external relationships is vital to action the strategy. Case studies, case histories and thought-provoking questions make this a valuable resource for students and practising managers alike.

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Yes, you can access Strategic Marketing by Tony Proctor in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.