Handbook of New Product Development Management

Christoph Loch, Stylianos Kavadias, Christoph Loch, Stylianos Kavadias

• Publisher: Routledge
• Year: 2007
• Print ISBN:
  9780750685528
• eBook ISBN:
  9781136399824
• Topic: Business
• Subtopic: Business General
• Index: Business

Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of the challenges in managing the development of new products. Existing knowledge in the different topics is examined and the key management challenges, and the important gaps in our knowledge are discussed. Most of the chapters draw upon systematic interaction with companies and practice and this is presented in the examples and the case studies cited. The Handbook of New Product Development and Management surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions and highlights needs for future research.

Table of contents

• Cover Page
• Half-Title Page
• Title Page
• Copyright Page
• Table Of Contents
• List of contributors
• Foreword and introduction
• 1 Managing new product development: An evolutionary framework
• 2 Technology strategy
• 3 Competitive positioning through new product development
• 4 Economic models of product family design and development
• 5 Creativity in new product development: An evolutionary integration
• 6 Resource allocation and new product development portfolio management
• 7 Organization design for new product development
• 8 Product development performance measurement
• 9 Modularity and supplier involvement in product development
• 10 The effects of outsourcing, offshoring, and distributed product development organizations on coordinating the NPD process
• 11 Hierarchical planning under uncertainty: Real options and heuristics
• 12 Coordination and information exchange
• 13 Who do I listen to? The role of the customer in product evolution
• 14 Delivering the product: Defining specifications
• 15 Learning by experimentation: Prototyping and testing1
• 16 Users, experts, and institutions in design
• 17 Project risk management in new product development
• 18 Evaluating the product use cycle: ‘Design for service and support’
• 19 New service development
• Index