- 210 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Successful Marketing Communications
About this book
'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation.
Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers.
The book is backed up by a companion website containing the most up-to-date resources and examples.
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Information
Subtopic
AdvertisingIndex
BusinessTable of contents
- Front Cover
- Successful Marketing Communications
- Books in the series
- Title Page
- Copyright
- Contents
- Introduction
- 1Ā Ā The marketing context
- 2Ā Ā Planning your marketing communications
- 3Ā Ā Above the line communication methods
- 4Ā Ā Below the line communication methods
- 5Ā Ā Public relations ā more than just a goodwill exercise
- 6Ā Ā Managing implementation
- 7Ā Ā Building the relationship over time
- 8Ā Ā Communication planning and implementation in the real world ā case studies that will challenge your ability to really ādo itā!
- Index
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Yes, you can access Successful Marketing Communications by Cathy Ace in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over 1.5 million books available in our catalogue for you to explore.