Unreasonable Success and How to Achieve It

Unlocking the 9 Secrets of People Who Changed the World

Richard Koch

• Publisher: Entrepreneur Press
• Year: 2020
• ISBN:
  9781613084496
• Topic: Personal Development
• Subtopic: Personal Success

Can We Map Success?
Successful people typically don't plan their success. Instead they develop a unique philosophy or attitude that works for them. They stumble across strategies which are shortcuts to success, and latch onto them. Events hand them opportunities they could not have anticipated. Often their peers with equal or greater talent fail while they succeed. It is too easy to attribute success to inherent, unstoppable genius.
Bestselling author and serial entrepreneur Richard Koch charts a map of success, identifying the nine key attitudes and strategies can propel anyone to new heights of accomplishment:

• Self-belief
• Olympian Expectations
• Transforming Experiences
• One Breakthrough Achievement
• Make Your Own Trail
• Find and Drive Your Personal Vehicle
• Thrive on Setbacks
• Acquire Unique Intuition
• Distort Reality
  With this book, you can embark on a journey towards a new, unreasonably successful future.

PART ONE

The Map of Unreasonable Success

Can We Map Success?

In his dazzling book Outliers, Malcolm Gladwell presents a theory of outstanding success based around the early accumulation of skills – the famous ‘10,000 hours’ – in developing new areas of expertise. This is how Bill Gates happened to gain vast experience of computer programming long before almost anyone else. He was able to do this not just because he was obsessed with the new field, but also because privileged access to computers at school gave him a head start over his peers. The Beatles were just a mediocre high-school band in 1960 – what transformed them was playing eight hours a day, seven days a week, in the strip clubs of Hamburg. ‘We got better and got more confidence,’ said John Lennon. ‘We couldn’t help it, with all the experience playing all night long.’¹

And so on. Raw talent is one thing, but circumstances enable rapid accumulation of experience; without these particular circumstances we might never have heard of The Beatles.

The trouble with this theory is not that it is wrong for the people that Gladwell cites, but that there are many more cases of extraordinary success which don’t fit the template of ‘early accumulation of experience’. While I was rereading his book recently, the thought struck me – what if we could map success in a way that isolates the causes of their remarkable success for almost any high achiever?

Would it be possible to construct a map of success that works for almost any eminent person in any field, at any time? Something that applies to Leonardo da Vinci, Marie Curie and Albert Einstein, Bob Dylan and Madonna, Helena Rubinstein and Steve Jobs, Paul of Tarsus and Walt Disney, John Maynard Keynes and Jeff Bezos, J. K. Rowling and Walt Disney, and even to Vladimir Lenin, Winston Churchill, Margaret Thatcher and Nelson Mandela?

Preposterous.

But this is where the idea of a map comes in. Any individual’s life contains countless unique particularities. Everyone’s story is different. But underneath the blur of local circumstances and personal idiosyncrasies, is there a common map that successful people followed which shows the way forward? It took me a long time to find it, but I think it exists.

I started with around fifty possible ‘landmarks’ – experiences or reasons for success – for the map, and then tried them out one by one on a small number of cases of high achievers whose life stories I knew intimately. If the explanation didn’t work in nearly all cases, I discarded it.

I was surprised to find – although in retrospect I should have expected this – that there were a few landmarks which were so powerful that they were almost universally present. But they were not all present from the start, nor were they mainly to do with the inherent personal characteristics of the successful people. Anyone who has studied history knows well that the way individuals react to the strange, unexpected crosscurrents of events in their life greatly affects success or failure.

Successful people typically don’t plan their success. Instead they develop a unique philosophy or attitude that works for them. They stumble across strategies which are short-cuts to success, and latch onto them. Events hand them opportunities they could not have anticipated. Often their peers with equal or greater talent fail while they succeed. It is too easy to attribute success to inherent, unstoppable genius. Usually this is an illusion; sometimes, a travesty of the truth.

So what excites me is this: if we can construct a useful map of success – one that is based on a theory and structure and can be tested historically – it becomes possible for anyone to see the processes and events they need to go through if they want unreasonable success. If we wish to emulate such success, we should try to acquire the few indispensable conditions for it, and become aware of the experiences or circumstances which can propel us to high fortune. Some of these experiences can be deliberately acquired, but others are a matter of reacting the right – but entirely specific and predictable – way to events, taking charge of them as they unfold.

What is success? What is unreasonable success?

The dimensions of success are legion – for example, creating great art or music or a revolutionary new business, changing the course of local or world history, discovering and demonstrating an important scientific or spiritual truth, relieving poverty or suffering – and perhaps the least important of all, unless used for a great philanthropic purpose: making a fortune.

Success is also a continuum – you don’t have to become rich or a household name to be successful, and there are degrees of success. I define success as achieving something you regard as worthwhile – as getting to a destination which makes you feel proud and fulfilled. By this criterion, everyone can set out on the hike towards success and navigate intelligently to stand the best chance of reaching it.

But what is unreasonable success? I define it by four characteristics:

• It is a very high degree of success in changing the world the way an individual wants to, so that it might seem remarkable or even unreasonable for one person to have such impact.

• It goes well beyond what their skills and performance seem to warrant.

• It is unreasonable in the sense that the person’s success appears to stem not so much from the use of logic and reason as from inexplicable leaps of intuition. What unreasonably successful people do happens to mesh well with the strange ways the world works – the people in this book were successful not so much because they were fabulously talented or productive, but because their approach produced astounding results. Their extraordinary success is not entirely ‘deserved’ in a conventional sense; they win by a fortuitous combination of experiences, personal characteristics and judgement which leverages their actions enormously, giving enormous impact for a mere mortal.

• Unreasonable success has an element of surprise, out of all proportion to what would have been predicted from the person when they were young, or, sometimes, well into their career. Failure, whether early or late, is often the precursor to unreasonable success.

Though unreasonable success can seem arbitrary, it means that there is hope for us all. Who could have predicted that Nelson Mandela, a once-obscure lawyer, could have averted the feared bloodbath in South Africa and reconciled South Africans of all heritages to each other while establishing a viable democracy? Or that Helena Rubinstein, a young woman growing up in the grotty ghetto of Kraków, Poland, could have changed the face of beauty throughout the world? Or that the illegitimate son of a notary would become one of the world’s greatest painters, known universally by his first name, Leonardo? I could go on and on, because nearly all the famous people in this book came from nowhere, and they are coming still – there are many people around us who are still unknown and who will make their mark on the world’s richness and diversity, to the astonishment and delight of those who knew them when they were apparently insignificant or down on their luck.

Yet, if success is a continuum, it is also ‘fractal’. Fractal means that the pattern is endlessly varied but endlessly similar; the small scale is a miniature version of the big scale. Coastlines are fractal – every coastline in the world has similarities, with bays, inlets, and twists and turns which are unpredictable unless you know the terrain or have a map. But so are careers – they all have squiggly lines up and down, periods of success and failure, of wrong turns and unexpected paths to glory, of alternating euphoria and exhaustion. Every girl or boy in the playground or the classroom experiences the same kind of snakes and ladders as the greatest musicians, artists, scientists or world leaders; but while the scale of the map is different, the landmarks and the process of putting one foot in front of the other are the same.

Human nature, too, is the same. The way the universe treats you can be terrific or terrible but is always subject to reversals of fortune. This book exists to reveal the few universal landmarks we can look out for to help us on the way.

It’s now time to unfurl the map of success. Soon you can start your journey towards a new, unreasonably successful future.

The Map Unfurled

The map has nine landmarks, places to be visited. Each landmark is either an attribute of the players – my word for the twenty individuals who are central to this book – or one or more life-changing experiences they had, a platform they created or chanced upon to propel them forward, or a state of mind which enabled them to make progress even in tough terrain.

As we will see in Part Two, the heart of this book, our players ‘visited’ most or all nine landmarks. This was not because of genius, calculation or sure-footedness on their part. Rather, they turned out to be successful because they were fortunate enough to have the attitudes, experiences and strategies that lead to success. They visited the landmarks without knowing that they were situated on the map to fame or fortune. In some cases, they were just plain lucky to run into the landmarks. In others, they had the character or inclination that led them to do the right thing. And, of course, they did not have the advantage you’ll soon possess of having access to this map!

In the nineteenth century, the historian-philosopher Thomas Carlyle claimed that there are certain ‘great men’ who would have stamped their greatness on history regardless of circumstances. I see the evidence differently. Accidents of history and tiny localised incidents decide who will be elevated to greatness. For example, Steve Jobs only glimpsed the future of computing through a chance visit to the Xerox PARC research lab in 1979. As we shall see, Margaret Thatcher owed her success largely to the fascist dictator of Argentina, General Leopoldo Galtieri, and her response to his invasion of the Falkland Islands on 2 April 1982.

Life’s caprice limits our ability to plan the future. This may sound discouraging, but there’s another way of looking at it. If we understand how success and failure are meted out, and if we adjust our minds to be alert to impending failure or absent opportunities, we can greatly improve our chances.

The landmarks fall into two broad categories – ‘attitude’ an...